Future Ad 'Titans' Boosted Media Spending By 30% Or More
- by Robert Williams , November 7, 2024
Advertisers with a significant share of voice – or what researcher MediaRadar calls the “Titans of Advertising” – are mindful about increasing their media spending to maintain or increase their brand recognition.
While today’s titans of advertising such as Amazon, Apple, Walmart and Verizon tend to favor certain media channels …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
