Temu's Spending On Digital Ads Changed Shopping Landscape
- by Robert Williams , October 25, 2024
Temu, the electronic marketplace that specializes in low-cost, factory-direct products from China, in 2023 sought to make a big splash in the U.S. market with its Super Bowl ad and ongoing campaigns. That spending likely affected competitors such as Amazon.
“Temu’s heavy investment in U.S. digital ads in 2023 may …
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