Ad Professionals Say Inefficiencies Undermine Campaigns
- by Robert Williams , October 31, 2024
In time for scary season, performance marketing firm MNTN surveyed marketers about what haunts their advertising and media nightmares.
“Turns out that anything contributing to campaign inefficiencies were guilty as charged. Almost a quarter of respondents voted that constant changes in direction were their biggest pain point,” according to MNTN. …
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