- Drugmakers Are Advised To Increase Presence On TikTok
Research Intelligencer, Robert Williams - Tuesday, July 16, 2024
Pharmaceutical companies may be leaving an important channel unattended when it com ...
- Local TV News Is Viewed As Important, Trustworthy
Research Intelligencer, Robert Williams - Monday, July 15, 2024
Almost all American adults said they trust what they see and he ...
- Parents Feel Conflicted About Children's Internet Usage
Research Intelligencer, Robert Williams - Friday, July 12, 2024
Two-thirds of parents said they worry a lot or somewhat about the ...
- Advertisers Favor Live Televised Events For Viewer Engagement
Research Intelligencer, Robert Williams - Thursday, July 11, 2024
More than half of advertisers said a large, simultaneous audience is t ...
- Los Angeles Leads In North American Sports Sponsorships
Research Intelligencer, Robert Williams - Wednesday, July 10, 2024
With an average sports sponsorship deal size of $1.11 million, Los Angel ...
- Ad-Supported Streaming Keeps Gaining Share Of New Subscriptions
Research Intelligencer, Robert Williams - Tuesday, July 9, 2024
Amazon Prime Video's entry into the ad-supported market is having a significa ...
- Rising Prices Drove Shift In Consumer Spending Choices
Research Intelligencer, Robert Williams - Monday, July 8, 2024
U.S. consumers last year bought groceries from an average of 20.7 differe ...
- Streaming TV Is First Choice For Most Viewers
Research Intelligencer, Robert Williams - Wednesday, July 3, 2024
Thirty-nine percent of viewers get recommendations on what to watch from t ...
- Social Media Increasingly Shape Children's Shopping For School
Research Intelligencer, Robert Williams - Tuesday, July 2, 2024
Influencer campaigns are more likely to shape children's shopping preferences than tho ...
- Not All Viewer Attention To Advertising Is Created Equal
Research Intelligencer, Robert Williams - Monday, July 1, 2024
Almost half of consumers said they avoid ads because they're annoying, challengi ...
- Social Media Shape Gen Z Attitudes On Content Creation
Research Intelligencer, Robert Williams - Friday, June 28, 2024
Gen Zers are sophisticated in how they use digital tools for expressi ...
- Most Americans Support Major LGBTQ Causes
Research Intelligencer, Robert Williams - Thursday, June 27, 2024
Brand support for the LGBTQ community is likely to be viewed positive ...
- Advertisers Tend To Ignore Middle-Aged Consumers, Report Says
Research Intelligencer, Robert Williams - Wednesday, June 26, 2024
Middle-aged consumers feel unrepresented by social media advertising, presenting an opportunity f ...
- Half Of Americans Oppose Banning TikTok, Survey Shows
Research Intelligencer, Robert Williams - Tuesday, June 25, 2024
Meta Platforms and Google would be the biggest beneficiaries of a potenti ...
- Trump's Lead Over Biden In Key Districts Shapes Campaign Ad Spending
Research Intelligencer, Robert Williams - Monday, June 24, 2024
Forty-four hotly contested congressional districts will be focal points during the presidenti ...
- How Americans Will Watch Presidential Debate Live On TV
Research Intelligencer, Robert Williams - Friday, June 21, 2024
The most likely viewers are people who typically watch live television ...
- News Content Doesn't Negatively Affect Key Brand Metrics, Survey Shows
Research Intelligencer, Robert Williams - Thursday, June 20, 2024
Stories about politics, crime and war can be considered safe for brand ...
- Search Engines Are Top Way That Consumers Find Online Coupons, Promo Codes
Research Intelligencer, Robert Williams - Wednesday, June 19, 2024
Inflation and the cost of living were the top reasons to u ...
- Social-Media Algorithms May Change Viewer Perception Of Diversity
Research Intelligencer, Robert Williams - Wednesday, June 19, 2024
More than 40% of consumers surveyed said videos on social media a ...
- Younger Sports Fans Are Most Likely To Stream Live Games
Research Intelligencer, Robert Williams - Monday, June 17, 2024
Half or more of Gen Z adult and millennial respondents would ...
- Diverse-Owned Publishers Face Adtech Barriers To Entry
Research Intelligencer, Robert Williams - Friday, June 14, 2024
Most publishers and marketers said they planned to increase their diversity, equi ...
- AI Success Depends On Customer Lifetime Value Metrics
Research Intelligencer, Robert Williams - Thursday, June 13, 2024
Marketers realize that customer value will grow in importance in identifying t ...
- Temu Overtakes EBay For Repeat Customers Amid Bargain-Hunting
Research Intelligencer, Robert Williams - Wednesday, June 12, 2024
Chinese marketplaces are gaining a strong foothold as inflation saps the spendi ...
- Jeep, Ford, Levi Strauss Top List Of 'Patriotic' Brands
Research Intelligencer, Robert Williams - Tuesday, June 11, 2024
Most American consider patriotism an important part of branding. ...
- Asian Americans Tend To Favor Social Media For News
Research Intelligencer, Robert Williams - Monday, June 10, 2024
Asian Americans are six times likelier than the general population to u ...
- Travelers Are Mostly Likely To Stream On Longer Trips
Research Intelligencer, Robert Williams - Friday, June 7, 2024
Mobile devices also can be a way for brands to connect wi ...
- Viewer Intent For NBA Finals Rises Alongside Betting
Research Intelligencer, Robert Williams - Thursday, June 6, 2024
Nineteen percent of U.S. adults said it's at least somewhat likely th ...
- US Digital Ad Spend Rises 16% From Year Earlier
Research Intelligencer, Robert Williams - Wednesday, June 5, 2024
Social networks such as Instagram and TikTok received 75% of the digit ...
- LGBTQ Consumers Help To Set Trends For New Products
Research Intelligencer, Robert Williams - Tuesday, June 4, 2024
Almost three quarters of LGBTQ respondents said the internet is a prima ...
- Generative AI Spurs Consumer Interest In Other Technologies
Research Intelligencer, Robert Williams - Monday, June 3, 2024
Half of people surveyed said that since Gen AI has become mo ...