U.S. digital ad spend across mobile, desktop and over-the-top platforms grew 16% from a year earlier to $25.5 billion in the first quarter as ad impressions hit 3.3 trillion, according to researcher Sensor Tower.
New Zealand, Australia, Canada and Mexico surpassed the United States in growth as ad spend rose …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.