Diverse-Owned Publishers Face Adtech Barriers To Entry
- by Robert Williams , June 14, 2024
As much as marketers say they want to support minority-owned publishers, these media outlets tend to capture a tiny fraction of total spending by advertisers. To help remedy this situation, adtech platform TripleLight and advertising agency Dentsu partnered to launch a Publisher Tech Fund aimed at giving diverse-owned media (DOM) …
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