Social Media Increasingly Shape Children's Shopping For School

School-age children greatly influence the purchase decisions of their parents during the back-to-school season, a critical period for a wide range of brands and products. At the same time, children’s opinions are shaped by a variety of influences, such as what they see on social media apps like TikTok and …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications