Viewer Intent For NBA Finals Rises Alongside Betting

The National Basketball Association’s championship games start June 6 between two teams – the Boston Celtics and Dallas Mavericks – with sizable designated market areas.

While about half (52%) of U.S. adults said they definitely won’t watch the NBA Finals, another 28% said they’re at least somewhat interested in watching, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications