Viewer Intent For NBA Finals Rises Alongside Betting
- by Robert Williams , June 6, 2024
The National Basketball Association’s championship games start June 6 between two teams – the Boston Celtics and Dallas Mavericks – with sizable designated market areas.
While about half (52%) of U.S. adults said they definitely won’t watch the NBA Finals, another 28% said they’re at least somewhat interested in watching, …
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