Pharma Brands Lead Spending Among 1st-Time National TV Advertisers
- by Robert Williams , December 2, 2024
Pharmaceutical brands in the first half of the year dominated spending among advertisers that appeared on national television for the first time.
The 16 drug brands that ran campaigns spent a total of $271.6 million, or about 71% of the total $380 million among first-time advertisers, according to an analysis …
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