CMOs See Growing AI Usage Among Several Marketing Functions
- by Robert Williams , January 2, 2025
Marketing leaders increasingly are deploying artificial intelligence tools in a range of business activities. Generative AI, the technology that powers popular apps such as ChatGPT, is seen as particularly useful, a report from NielsenIQ indicates.
Almost a third (30%) of CMOs said they use GenAI for product development, NielsenIQ’s survey …
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