Paying For Video Games Affects Tolerance For Ads
- by Robert Williams , February 10, 2025
Younger consumers are more willing to pay for video games, making them less tolerant of in-game advertising that is too intrusive, according to a report from researcher Disqo.
More than half of Gen Z (54%) and millennials (52%) said they pay for games, compared with on only 32% of Gen …
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