Tag results for "branded gaming app"
- Expect More Data In Microsoft's CoffersMicrosoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- BBH To Create New Brand Platform For Candy Crush SagaCandy Crush is the top-grossing franchise in U.S. app stores. ...
- Online Betway Kicks Up 'Sport' Action For FansThe new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey RevealsPublishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says"The blurring of advertising and non-advertising content directed to children is n ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSourceUnity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing CareersRoyal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads BeginGame publishers helped develop a solution that combines television-scale reach via C ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Netflix Continues Games Expansion To Feed Subscriber GrowthThe service is adding three more games to its mobile app th ...
- 888 Holdings Gambles on First Global Brand CampaignMade to Play is the first time in a 25-year history th ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up RevenueAmid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'Netflix has launched two games in Poland -- the first offerings ...
- Toyota Launches Its First National Campaign On TwitchThe partnership "drives home the brand emotion that is the heart ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 PandemicGaming became a major pastime and a way to socialize while soci ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed BehaviorsMobile game ad revenue grew by more than 8% in 2020 overa ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad FraudOn Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, XboxSearch data from Captify revealed that PlayStation 5 had the majority sha ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- How Publishers Can Gamify Content To Boost EngagementGames can help to keep readers engaged in other ways. Publishers shou ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Honda, Reddit Partner For Racing GameThis is the first time Reddit has partnered with an automaker ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connec ...
- HBO Uses Voice To Make 'Westworld' Come AliveUsers play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kab ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World ObjectsNiantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Microsoft Drops Plans To Add VR To XboxMicrosoft has decided not to add virtual reality to the Xbox, preferri ...
