Tag results for "branded gaming app"
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World ObjectsNiantic, maker of the augmented reality game hit Pokemon Go, has acquired ...
- Microsoft Drops Plans To Add VR To XboxMicrosoft has decided not to add virtual reality to the Xbox, preferring ...
- Google Moves Aggressively Into In-App Ads, Launches Open BiddingGoogle on Thursday will announce plans to aggressively move into in-app mobile ...
- Google, Facebook, Others Pitch In-App Ads' Brand SafetyMany more major brands are pumping big ad dollars into mobile games, ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming AdsThe studio draws on Tapjoy's mobile gaming and advertising expertise to develop ...
- Ghostbusters Launching Augmented Reality GameThe augmented reality game "Ghostbusters World" will enable players to capture ghosts ...
- The Hidden Costs Of Augmented RealityIn one small town in Indiana, people’s obsession with Pokémon Go is ...
- London Spitfire Will Represent The UK In New ESports LeagueLondon Spitfire will be the name of the team representing the UK's ...
- Gatorade To Pay $300,000 Over Advergame That Knocked WaterGatorade's mobile advergame "Bolt!" violated California's false advertising law by making the ...
- Formula One Launches First ESports CompetitionFormula One will launch its first official eSports season, "The Drum" reveals. ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'The game is available on laptops and mobile devices throughout the country ...
- Mobile Gamers Prefer Rewarded Video AdsA new study by mobile platform Tapjoy finds that mobile gamers want ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- NEW! New York Lottery Turns Basketball Courts Into Cash CourtsChampions of Cash is a scratch-off ticket from the New York Lottery ...
- The Amazon Deal: Maybe NFL Felt A TwitchConcurrent's Paul Sweeting notes the $50 million deal Amazon made with the ...
- Twitch Starts Selling Games As promised, Twitch has started selling games through its platform. “Twitch said ...
- Google Play Games Services Dropping iOS SupportGoogle Play Games Services is dropping support for iOS games. As 9To5Google ...
- EyeCons App Awards Players With Offline PrizesRandom App of the week: Hersch Games created EyeCons, a match-two puzzle ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel ...
- Google Play Store Promoting Games Based On EngagementGoogle is changing up the Play Store’s promotional algorithms so that more ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent CompanyPublishers Clearing House (PCH), best known for its surprise sweepstakes prizes, has ...
- How Machinima Is Growing Its BrandGaming content maker Machinima has a three-pronged approach to its business; earlier ...
- Bazooka Scores With Game Featuring 'Ice Age' CharactersBazooka Candy Brands' multi-level game, Candymania, multi-level game has pulled more than ...
- Pokemon Go Leaves Financial Analysts Scratching Their Heads Analysts are struggling to factor the immense popularity of Pokemon Go into ...
- Google To Launch Indie Games FestivalGoogle wants to attract indie game developers to its platforms with an ...
- Lucid Sight Raises $3.5 Million For VR Gaming And AdvertisingAccording to Lucid Sight, the initial numbers look promising-the company ran a ...
- Corbis Rebrands To BEN, Moves To L.A. To Focus On Product PlacementCorbis, an image-licensing company founded by Bill Gates, quietly divested its photography ...
- Google Runs Search Trial For Streaming Ads For GamesGoogle will soon allow ads for games to stream in Android search ...
- Lexus Capitalizes On March Madness"We had the idea to create a bracket experience built on speed ...
- Rubicon Project Kicks Off Global Partnership With Gameloft As part of a global partnership with Gameloft Advertising Solutions, Rubicon Project ...
