- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Inside Performance, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads Begin
Advanced TV Insider, Karlene Lukovitz - Friday, April 15, 2022
Game publishers helped develop a solution that combines television-scale reach via C ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Netflix Continues Games Expansion To Feed Subscriber Growth
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
The service is adding three more games to its mobile app th ...
- 888 Holdings Gambles on First Global Brand Campaign
MAD, Fern Siegel - Tuesday, March 15, 2022
Made to Play is the first time in a 25-year history th ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings ...
- Toyota Launches Its First National Campaign On Twitch
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
The partnership "drives home the brand emotion that is the heart ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- How Publishers Can Gamify Content To Boost Engagement
Publishing Insider, Rob Williams - Monday, June 29, 2020
Games can help to keep readers engaged in other ways. Publishers shou ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Honda, Reddit Partner For Racing Game
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
This is the first time Reddit has partnered with an automaker ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Microsoft Drops Plans To Add VR To Xbox
Around the Net in IoT, Chuck Martin - Thursday, June 21, 2018
Microsoft has decided not to add virtual reality to the Xbox, preferri ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 15, 2018
Many more major brands are pumping big ad dollars into mobile game ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Ghostbusters Launching Augmented Reality Game
AI & IoT Daily, Chuck Martin - Thursday, March 1, 2018
The augmented reality game "Ghostbusters World" will enable players to capture ghos ...
- The Hidden Costs Of Augmented Reality
Around the Net In Digital, Gavin O'Malley - Monday, November 27, 2017
In one small town in Indiana, people’s obsession with Pokémon Go ...
- London Spitfire Will Represent The UK In New ESports League
Around the Net In MAD London, Sean Hargrave - Wednesday, November 1, 2017
London Spitfire will be the name of the team representing the UK ...
- Gatorade To Pay $300,000 Over Advergame That Knocked Water
Digital News Daily, Wendy Davis - Monday, September 25, 2017
Gatorade's mobile advergame "Bolt!" violated California's false advertising law by making t ...