- Expect More Data In Microsoft's Coffers
Inside Performance, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- BBH To Create New Brand Platform For Candy Crush Saga
Accounts on the Move, Fern Siegel - Tuesday, March 14, 2023
Candy Crush is the top-grossing franchise in U.S. app stores. ...
- Online Betway Kicks Up 'Sport' Action For Fans
MAD, Fern Siegel - Friday, January 20, 2023
The new 50-second spot highlights sports-obsessed spectators who live for the ga ...
- 62% Of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily, Survey Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Publishers, developers, and advertisers have a new opportunity to collaborate in 20 ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, August 23, 2022
"The blurring of advertising and non-advertising content directed to children is n ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSource
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Unity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- RBC, Enthusiast Gaming Empower Young Canadians To Pursue Marketing Careers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ag ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Inside Performance, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- CTV: Let The Game Ads Begin
Advanced TV Insider, Karlene Lukovitz - Friday, April 15, 2022
Game publishers helped develop a solution that combines television-scale reach via C ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- Netflix Continues Games Expansion To Feed Subscriber Growth
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
The service is adding three more games to its mobile app th ...
- 888 Holdings Gambles on First Global Brand Campaign
MAD, Fern Siegel - Tuesday, March 15, 2022
Made to Play is the first time in a 25-year history th ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings ...
- Toyota Launches Its First National Campaign On Twitch
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
The partnership "drives home the brand emotion that is the heart ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- How Publishers Can Gamify Content To Boost Engagement
Publishing Insider, - Monday, June 29, 2020
Games can help to keep readers engaged in other ways. Publishers shou ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Honda, Reddit Partner For Racing Game
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
This is the first time Reddit has partnered with an automaker ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Microsoft Drops Plans To Add VR To Xbox
Around the Net in IoT, Chuck Martin - Thursday, June 21, 2018
Microsoft has decided not to add virtual reality to the Xbox, preferri ...