Tag results for "branded gaming app"
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, ...
- How Publishers Can Gamify Content To Boost EngagementGames can help to keep readers engaged in other ways. Publishers should ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics to ...
- Honda, Reddit Partner For Racing GameThis is the first time Reddit has partnered with an automaker to ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connects ...
- HBO Uses Voice To Make 'Westworld' Come AliveUsers play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kabam ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World ObjectsNiantic, maker of the augmented reality game hit Pokemon Go, has acquired ...
- Microsoft Drops Plans To Add VR To XboxMicrosoft has decided not to add virtual reality to the Xbox, preferring ...
- Google Moves Aggressively Into In-App Ads, Launches Open BiddingGoogle on Thursday will announce plans to aggressively move into in-app mobile ...
- Google, Facebook, Others Pitch In-App Ads' Brand SafetyMany more major brands are pumping big ad dollars into mobile games, ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming AdsThe studio draws on Tapjoy's mobile gaming and advertising expertise to develop ...
- Ghostbusters Launching Augmented Reality GameThe augmented reality game "Ghostbusters World" will enable players to capture ghosts ...
- The Hidden Costs Of Augmented RealityIn one small town in Indiana, people’s obsession with Pokémon Go is ...
- London Spitfire Will Represent The UK In New ESports LeagueLondon Spitfire will be the name of the team representing the UK's ...
- Gatorade To Pay $300,000 Over Advergame That Knocked WaterGatorade's mobile advergame "Bolt!" violated California's false advertising law by making the ...
- Formula One Launches First ESports CompetitionFormula One will launch its first official eSports season, "The Drum" reveals. ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'The game is available on laptops and mobile devices throughout the country ...
- Mobile Gamers Prefer Rewarded Video AdsA new study by mobile platform Tapjoy finds that mobile gamers want ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- NEW! New York Lottery Turns Basketball Courts Into Cash CourtsChampions of Cash is a scratch-off ticket from the New York Lottery ...
- The Amazon Deal: Maybe NFL Felt A TwitchConcurrent's Paul Sweeting notes the $50 million deal Amazon made with the ...
- Twitch Starts Selling Games As promised, Twitch has started selling games through its platform. “Twitch said ...
- Google Play Games Services Dropping iOS SupportGoogle Play Games Services is dropping support for iOS games. As 9To5Google ...
- EyeCons App Awards Players With Offline PrizesRandom App of the week: Hersch Games created EyeCons, a match-two puzzle ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel ...
- Google Play Store Promoting Games Based On EngagementGoogle is changing up the Play Store’s promotional algorithms so that more ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent CompanyPublishers Clearing House (PCH), best known for its surprise sweepstakes prizes, has ...
- How Machinima Is Growing Its BrandGaming content maker Machinima has a three-pronged approach to its business; earlier ...
- Bazooka Scores With Game Featuring 'Ice Age' CharactersBazooka Candy Brands' multi-level game, Candymania, multi-level game has pulled more than ...
