Tag results for "branded gaming app"
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'Netflix has launched two games in Poland -- the first offerings ...
- Toyota Launches Its First National Campaign On TwitchThe partnership "drives home the brand emotion that is the heart ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 PandemicGaming became a major pastime and a way to socialize while soci ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed BehaviorsMobile game ad revenue grew by more than 8% in 2020 overa ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad FraudOn Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, XboxSearch data from Captify revealed that PlayStation 5 had the majority sha ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- How Publishers Can Gamify Content To Boost EngagementGames can help to keep readers engaged in other ways. Publishers shou ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Honda, Reddit Partner For Racing GameThis is the first time Reddit has partnered with an automaker ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connec ...
- HBO Uses Voice To Make 'Westworld' Come AliveUsers play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The FansSocial content was not just the name of the game as Kab ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World ObjectsNiantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Microsoft Drops Plans To Add VR To XboxMicrosoft has decided not to add virtual reality to the Xbox, preferri ...
- Google Moves Aggressively Into In-App Ads, Launches Open BiddingGoogle on Thursday will announce plans to aggressively move into in-app mobi ...
- Google, Facebook, Others Pitch In-App Ads' Brand SafetyMany more major brands are pumping big ad dollars into mobile game ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming AdsThe studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Ghostbusters Launching Augmented Reality GameThe augmented reality game "Ghostbusters World" will enable players to capture ghos ...
- The Hidden Costs Of Augmented RealityIn one small town in Indiana, people’s obsession with Pokémon Go ...
- London Spitfire Will Represent The UK In New ESports LeagueLondon Spitfire will be the name of the team representing the UK ...
- Gatorade To Pay $300,000 Over Advergame That Knocked WaterGatorade's mobile advergame "Bolt!" violated California's false advertising law by making t ...
- Formula One Launches First ESports CompetitionFormula One will launch its first official eSports season, "The Drum" reveal ...
- Boost Uses 'Thunder Pony' Power To Defeat 'Evil Mobile Mega Corps'The game is available on laptops and mobile devices throughout the count ...
- Mobile Gamers Prefer Rewarded Video AdsA new study by mobile platform Tapjoy finds that mobile gamers wa ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it com ...
- NEW! New York Lottery Turns Basketball Courts Into Cash CourtsChampions of Cash is a scratch-off ticket from the New York Lotte ...
- The Amazon Deal: Maybe NFL Felt A TwitchConcurrent's Paul Sweeting notes the $50 million deal Amazon made with t ...
- Twitch Starts Selling Games As promised, Twitch has started selling games through its platform. “Twitch sa ...
