Netflix Continues Games Expansion To Feed Subscriber Growth

Netflix continues to expand its push to attract, engage and retain streaming subscribers with games.

The service is adding three more games to its mobile app this month, bringing the total to 17.

Two of them launched on Tuesday: “This is a True Story,” a role-playing game that follows a Sub-Saharan African woman’s daily struggle to get water for her family; and “Shatter Remastered,” an updated version of the classic brick-breaking game originally released in 2009.

Later this month, Netflix will release “Into The Dead 2: Unleashed”, a sequel to the hit zombie action game.

Netflix entered the game space last July, with two games based on its hit show “Stranger Things,” as one effort to attract new subscribers in the face of intense competition from a growing number of free and paid competitors.  

The company’s promotions of the games stresses that only a Netflix subscription is needed to access the games — “no ads, fees or in-app purchases.”

Netflix is also set to debut a daily interactive trivia game, "Trivia Quest," on April 1. 

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