BBH To Create New Brand Platform For Candy Crush Saga

Interactive mobile company King appointed BBH to the creative account for Candy Crush Saga, the puzzle game.

King’s remit for BBH is to create a new brand platform for Candy Crush Saga. The new platform will debut in the U.S. and U.K. this summer. 

Amy Kilty, associate brand director at King, said: “Having recently celebrated 10 years since the hit mobile game first landed on our screens, it’s important for us to continue building on that success by establishing a unique brand and personality that will set us up for the next 10 years and beyond.”

Helen Rhodes, ECD of BBH, added: “We’re looking forward to helping the team at King take the Candy Crush Saga brand to the next level.”­

According to King, Candy Crush is the top-grossing franchise in U.S. app stores. The company’s games, including Farm, Heroes Saga, are being played by 240 million monthly active users as of Q3 2022.



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