Meta Taps Jack Harlow For VR Concert, Documentary In Horizon Worlds

In an effort to bring more user-attention to Meta's virtual-reality (VR) gaming platform Horizon Worlds, the tech giant will host an exclusive concert and documentary featuring Grammy-nominated rapper and actor Jack Harlow -- accessible to users with a Meta Quest VR headset.

The immersive VR concert and behind-the-scenes VR documentary, “Jack Harlow No Place Like Home: A VR Concert,” will premiere on January 4 (with replays available through the end of the month) in Horizon Worlds' Red Rocks-esque world known as Music Valley.

The documentary will provide audiences with a deeper look at Harlow's record-breaking sold-out “No Place Like Home: The Kentucky Tour,” during which Harlow tours across his home state of Kentucky. The final performance, a finale concert in Lexington, will be the show featured in VR.

“At some point last year I realized how much of my home state I've never seen,” says Harlow. “I suddenly got this urge to take a tour bus across Kentucky with all my childhood friends. So that's what we did. Six shows in different towns across the state, with the final stop being in Lexington. We decided my first show at the historic Rupp Arena was the perfect moment to capture in VR.”



Harlow's virtual show and documentary, which was created in partnership with Range Media Production and Media.Monks, is part of Meta's Horizon Worlds Music Valley Concert Series, which involves a social atmosphere one might find at a real-world music festival, with games, rewards, and nonstop performances.

Other popular performers playing upcoming dates in the Concert Series include BLACKPINK, Louis the Child, Jorja Smith, Tyler Childers and more. The experiences, including Harlow's, are free and available for Meta Quest VR headset owners in select regions.

Next story loading loading..