AI Adoption In Marketing Grows, But Technology Is In Its Infancy
- by Robert Williams , March 10, 2025
AI adoption in marketing is expanding rapidly but most
marketers are still in the early stages of using the technology, according to a report from AI
marketing platform Jasper.
Its research found that 63% of marketers are already using generative AI, with 79% planning to expand their adoption in 2025. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
