Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
- by Robert Williams , February 25, 2025
A generational divide in shopping habits is evident as younger consumers turn to social media platforms for their purchases, while older shoppers mostly avoid them.
Gen Z is at the forefront of social commerce, with 63% making purchases through platforms like Instagram, TikTok and Snapchat at least a couple times …
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