Most Consumers Say Tailored Ads Are Creepy, Want Transparency
- by Robert Williams , March 21, 2025
A growing number of North American consumers are voicing
concerns over invasive digital advertising tactics, according to new research released by contextual ad-tech
company GumGum.
The findings, part of GumGum’s ongoing “Digital Advertising Pulse Check,” surveyed more than 1,500 consumers and revealed rising discomfort with identity-based
ad targeting, with many …
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