NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond Positively
- by Robert Williams , March 4, 2025
The NBA All-Star Game, which this year was held on the Sunday a week after the Super Bowl, introduced a new format intended to engage fans. Despite the attempted revamp, television ratings fell by a significant double-digit percentage from a year earlier.
More than a quarter of NBA followers who …
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