Older Women Vanish From Advertising As Age Representation Plummets
- by Robert Williams , March 24, 2025
A report from creative analytics firm CreativeX reveals a troubling trend in advertising: Older women are disappearing from screens. Representation of people over 60 in ads dropped a staggering 62% between 2022 and 2024, according to the study. In 2024, only 1.4% of all ad characters were over the …
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