- Disney's Streaming Business Is Poised For Gains From Bundling: UBS
Research Intelligencer, Robert Williams - Wednesday, March 27, 2024
Disney's bundle offers viewers better value than every other streaming service exce ...
- TikTok Ban Receives Broad Support, Except From Gen Z
Research Intelligencer, Robert Williams - Tuesday, March 26, 2024
Democrat and Republican voters are in favor of a ban - o ...
- Creating Text Is Top Way For Marketers To Use Artificial Intelligence
Research Intelligencer, Robert Williams - Monday, March 25, 2024
ChatGPT and DALL-E 3's power to create text and graphics has ma ...
- Streaming Viewers Aren't Looking To Rebuild Pay TV
Research Intelligencer, Robert Williams - Friday, March 22, 2024
More advertising and bundling of streaming video may be acceptable to U. ...
- US-Born Hispanics Prefer To Get News In English
Research Intelligencer, Robert Williams - Thursday, March 21, 2024
Hispanic adults born outside the United States have much more varied habi ...
- Fading Data Signals Push Marketers To Question Their Accuracy
Research Intelligencer, Robert Williams - Tuesday, March 19, 2024
More than half of data decision-makers said they're less confident about t ...
- Consumer Awareness Isn't Same As Brand Identity For Streaming Services
Research Intelligencer, Robert Williams - Wednesday, March 20, 2024
Specific programs are the biggest driver of streaming subscriptions, with 39% ...
- Black Audiences Are Changing With Growth Of Foreign-Born Migrants
Research Intelligencer, Robert Williams - Monday, March 18, 2024
Black consumers ages 18 or older tend to be heavy users ...
- Most Canadians Delay Canceling Subscriptions Amid Hurdles
Research Intelligencer, Robert Williams - Friday, March 15, 2024
About three fourths of Canadian consumers subscribed to a service because ...
- Most Americans Support Ban Of Social-Video App TikTok
Research Intelligencer, Robert Williams - Friday, March 15, 2024
A majority of U.S. registered voters support the legislative ban, including 3 ...
- Web 'Dark Patterns' Negatively Affect Consumer Experiences
Research Intelligencer, Robert Williams - Wednesday, March 13, 2024
As media companies expand e-commerce features, they must be mindful of featur ...
- Ad-Supported Streaming Drives Shoppable TV Gains
Research Intelligencer, Robert Williams - Tuesday, March 12, 2024
Audience targeting provides key support to effective shopping experiences on connected ...
- High-Quality Video Content Offers Best Ad Experience
Research Intelligencer, Robert Williams - Monday, March 11, 2024
Consumers are most likely to say that television advertising enhances perceptions ...
- Political Populism Remains Potent Force In Elections Worldwide
Research Intelligencer, Robert Williams - Friday, March 8, 2024
About 40% of people in the United States said they wanted ...
- Social-Media Loyalty Is Strong Despite Trust Gaps
Research Intelligencer, Robert Williams - Thursday, March 7, 2024
Most social media users plan to keep using social media despite concer ...
- Consumers Binge On Streaming Services Despite Higher Prices
Research Intelligencer, Robert Williams - Wednesday, March 6, 2024
The growth rate of spending on streaming has accelerated in the pa ...
- Subscription Video Streaming Market Is Maturing As Churn Offsets New Sign-ups
Research Intelligencer, Robert Williams - Tuesday, March 5, 2024
Streaming services have to work harder for smaller subscriber gains, data indic ...
- Advertiser Demand To Drive Growth In Data Spending
Research Intelligencer, Robert Williams - Monday, March 4, 2024
Spending is set to grow 25% from this year to $33.8 billi ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Pervasiveness Of 'Side Hustles' Has Implications For Marketers
Research Intelligencer, Robert Williams - Thursday, February 29, 2024
Brands can help side workers make smart money moves to maximize the ...
- TV Media Brands Are Strongest Among Puzzle, Action Gamers
Research Intelligencer, Robert Williams - Wednesday, February 28, 2024
People who play mobile puzzle or action games have a greater affini ...
- Most TikTok Videos Are Made By Small Share Of Users
Research Intelligencer, Robert Williams - Tuesday, February 27, 2024
About half of TikTok users ages 18 to 34 said the vide ...
- Marketers Aim To Boost Spending On Retail Media Off-Site Ads
Research Intelligencer, Robert Williams - Monday, February 26, 2024
However, marketers also express frustration with data costs and attribution for off-si ...
- Out-Of-Home Ads Score Well For Effectiveness
Research Intelligencer, Robert Williams - Friday, February 23, 2024
OOH advertising can drive behavior changes with relatable creative and brand storytell ...
- Media M&A Plunges Amid Expensive Borrowing Costs
Research Intelligencer, Robert Williams - Thursday, February 22, 2024
Dealmaking shrank in 2023, but there are signs that activity will pi ...
- Mobile Ad Spending Set To Exceed $400B Worldwide
Research Intelligencer, Robert Williams - Wednesday, February 21, 2024
Growth of 11% in mobile ad spending this year will mark ...
- Cost Of Streaming Services Is Top Reason For Churn
Research Intelligencer, Robert Williams - Tuesday, February 20, 2024
Many households are canceling streaming services as subscription prices rise. ...
- Digital Outpaces Field-Force Spending For Drug Marketing
Research Intelligencer, Robert Williams - Monday, February 19, 2024
Still, field-force marketing is expected to maintain its prevalent role in reachi ...
- Upbeat Super Bowl Ads Centered On Brands Perform Best
Research Intelligencer, Robert Williams - Friday, February 16, 2024
Twelve of 67 ads that appeared during the big game attained "t ...
- Super Bowl Ads Give Biggest Lift To NYX, DoorDash, Uber Eats
Research Intelligencer, Robert Williams - Thursday, February 15, 2024
Megastar Taylor Swift's popularity among younger women may be one reason w ...