- Pet Owners Aren't A Market Segment, They're Basically America
Research Intelligencer, Rob Williams - Thursday, March 26, 2026
Your "target audience" is basically everyone with a couch and a li ...
- Marketing's Skills Gap Is Showing And Speed Is Making It Worse
Research Intelligencer, Rob Williams - Wednesday, March 25, 2026
Only 35% of marketers passed a basic test of core marketing concept ...
- Everyone's Using AI, Nobody Wants To Admit It And Consumers Just Want It To Be Good
Research Intelligencer, Rob Williams - Tuesday, March 24, 2026
Nearly half of marketers admit they have published AI-generated content without disclosi ...
- AI Just Replaced Your Media Plan With Vibes, Chat Windows
Research Intelligencer, Rob Williams - Monday, March 23, 2026
Brands still close the sale, but AI gets the first date a ...
- Shoppers Let AI Pick The Shoes But Not The Price Tag
Research Intelligencer, Rob Williams - Wednesday, March 18, 2026
About 38% of Americans say they have already completed a purchase direct ...
- News Publishers Stay Calm, Carry On, Monetize Everything In Sight
Research Intelligencer, Rob Williams - Tuesday, March 17, 2026
Events, partnerships and content services now make up a significant portion ...
- Study Finds Social Channel Delivering 29% Of Results On 27% Of Spend
Research Intelligencer, Rob Williams - Monday, March 16, 2026
Publicis Media and Snap found that Snapchat may deliver conversions more efficient ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- Americans Turn To Comfort Content As Stress Rises, Headlines Refuse To Chill
Research Intelligencer, Rob Williams - Thursday, March 12, 2026
Comfort media is more popular than other popular coping tactics such ...
- Women Report Rising Stress Levels, Giving Brands Chance To Offer Real Solutions
Research Intelligencer, Rob Williams - Wednesday, March 11, 2026
Public conversations about gender equality have intensified again after dipping in 202 ...
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming
Research Intelligencer, Rob Williams - Monday, March 9, 2026
Television remains the most influential ad channel at every stage of t ...
- Passport Not Required: Global Content Surges Across Streaming Libraries
Research Intelligencer, Rob Williams - Thursday, March 5, 2026
Netflix and Amazon Prime Video appear to be leading the charge towa ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Rob Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Rob Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Plan
Research Intelligencer, Rob Williams - Monday, March 2, 2026
Broadcast television still delivers unmatched reach trust and influence across every scre ...
- Americans Aren't Shocked By Targeted Ads, 88% Expect Them
Research Intelligencer, Rob Williams - Friday, February 27, 2026
Your audience knows you are targeting them and they are not runni ...
- AI Is Your New Media Intern, Shopping Assistant And Existential Crisis
Research Intelligencer, Rob Williams - Thursday, February 26, 2026
AI is becoming part of the infrastructure for brand discovery and compariso ...
- Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack
Research Intelligencer, Rob Williams - Wednesday, February 25, 2026
AI literacy is becoming cultural literacy, making brand presence inside AI ecosyste ...
- Welcome To The 26%: How Brands Can Win When Loyalty Is On Sale
Research Intelligencer, Rob Williams - Tuesday, February 24, 2026
Seventy four percent of the average grocery cart is made up ...
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks
Research Intelligencer, Rob Williams - Monday, February 23, 2026
Netflix's global reach is closing in on 1 billion people, with 3 ...
- Media Is Still Main Character For CMOs, Now With Algorithms And Bigger Budgets
Research Intelligencer, Rob Williams - Friday, February 20, 2026
CMOs now expect media to drive growth, relevance and transformation all ...
- Audiences Embrace AI For Discovery, Not Deception
Research Intelligencer, Rob Williams - Thursday, February 19, 2026
Consumers feel informed and optimistic, but they are also alert, cautious a ...
- Media Strategy Now Lives In A Gray Area, Where The Fun Starts
Research Intelligencer, Rob Williams - Wednesday, February 18, 2026
The smartest media strategies will balance automation and humanity, scale and specificit ...
- Future Is Chaotic, Creative And Still Very Much A Branding Opportunity, VML Says
Research Intelligencer, Rob Williams - Tuesday, February 17, 2026
Consumers aren't looking for brands to fix everything, but to understand t ...
- Americans Like AI At Work, Distrust It In Ads, Aren't Thrilled About ChatGPT Selling Them Sneakers
Research Intelligencer, Rob Williams - Monday, February 16, 2026
Nearly two thirds of Americans say having ads in AI search resul ...
- Super Bowl Ads That Actually Sold Stuff, Not Just Vibes
Research Intelligencer, Rob Williams - Friday, February 13, 2026
Pringles led the pack with the biggest bump in purchase intent amo ...
- FAST Channels Growing Fast: Metadata, Not So Much
Research Intelligencer, Rob Williams - Thursday, February 12, 2026
Rating information, crucial for brand safety, is often missing from FAST programm ...
- CTV's $7.4B Oops: When Your Data Has A Book-to-Bill Of Anyone's Guess
Research Intelligencer, Rob Williams - Wednesday, February 11, 2026
As much as 40% of open-web CTV spend may be wasted becau ...
- TV Isn't Dead, It Just Learned Programmatic And Hired AI
Research Intelligencer, Rob Williams - Tuesday, February 10, 2026
Everyone agrees AI is transforming TV advertising, but fewer than one-third ...
- Liquid Death Wins The Super Bowl, At Least On Google
Research Intelligencer, Rob Williams - Monday, February 9, 2026
Viewers responded to the beverage brand's commercial by doing what modern audienc ...