- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Black Audiences Want More Authentic Stories, Brands May Want To Pay Attention
Research Intelligencer, Rob Williams - Wednesday, August 12, 2026
An AARP survey found that many Black Americans would like to s ...
- Adolescence Meets The Algorithm: Social Media's Mental Health Tradeoffs
Research Intelligencer, Rob Williams - Tuesday, August 11, 2026
Researchers found associations between problematic social-media use and anxiety, depression, loneliness, cyberbullyin ...
- Streaming Hits A High, But Subscribers Are Getting Better At Loving And Leaving
Research Intelligencer, Rob Williams - Monday, August 10, 2026
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ...
- World Cup Fans: They Came, They Saw, They Ran Up The Bar Tab
Research Intelligencer, Rob Williams - Friday, August 7, 2026
This is what happens when millions of soccer fans descend on Americ ...
- Media Quality Improved, But Mobile Web Stayed Sketchy
Research Intelligencer, Rob Williams - Thursday, August 6, 2026
Mobile web display accounted for 45% of all open web impressions, b ...
- Gen Z Isn't Killing Alcohol, But They're Drinking Less And Still Buying $8 Iced Coffee
Research Intelligencer, Rob Williams - Wednesday, August 5, 2026
Younger consumers appear less interested in making alcohol the centerpiece of eve ...
- America Once Gathered Around One Screen, But Now We Can't Even Agree On What To Stream
Research Intelligencer, Rob Williams - Tuesday, August 4, 2026
U.S.viewers didn't lose their appetite for great stories. They just started watchi ...
- Understanding The 'AI Paradox': Shoppers Want An Assistant, Not A Dictator
Research Intelligencer, Rob Williams - Friday, July 31, 2026
Consumers don't want AI declaring, "I've gone ahead and ordered you s ...
- Loyalty Programs Aren't Broken, But Your Customer Experience Is
Research Intelligencer, Rob Williams - Thursday, July 30, 2026
Consumers judge brands within the first purchase and then decide whether t ...
- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its Funeral
Research Intelligencer, Rob Williams - Wednesday, July 29, 2026
About 47% of U.S. adults say they watch local TV news dai ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- Audio Has Been Carrying Your Brand While You Were Busy Arguing About CTV
Research Intelligencer, Rob Williams - Friday, July 24, 2026
Many consumers spend a lot of time with digital audio, making ...
- Google Says AI Isn't Taking Media Buyers' Jobs, It's Just Making Them Faster
Research Intelligencer, Rob Williams - Thursday, July 23, 2026
Workers aren't asking AI to run the whole show. They're asking ...
- Retail Media Has $170 Billion, But Creativity Got Left In The Shopping Cart
Research Intelligencer, Rob Williams - Wednesday, July 22, 2026
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't ...
- Sports Fans Are More Than Just An Audience, They're A Renewable Resource
Research Intelligencer, Rob Williams - Tuesday, July 21, 2026
Sports remains one of the last places where millions of people voluntari ...
- Kids' Media Has A Measurement Problem, While Ad Industry Has A Trust Problem
Research Intelligencer, Rob Williams - Monday, July 20, 2026
A CIMM report says children's viewing has scattered across YouTube, streaming a ...
- St. Jude Keeps Trustmaxxing Among Nonprofit Brands, Others Scramble For 2nd Place
Research Intelligencer, Rob Williams - Friday, July 17, 2026
The hospital remains America's most trusted nonprofit by a comfortable margin an ...
- CTV Has A Trust Problem, Social Video Has Momentum, AI Has A Learner's Permit
Research Intelligencer, Rob Williams - Thursday, July 16, 2026
Even the most trusted CTV buying methods generated high confidence from on ...
- Congratulations, Your SEO Strategy Is Now Competing With A Robot's Favorite Sources
Research Intelligencer, Rob Williams - Wednesday, July 15, 2026
Roughly 85% of brand mentions in AI answers originate from third-party sourc ...
- Majority Of Americans Are Ready To Ground Social Media Until It Turns 16
Research Intelligencer, Rob Williams - Tuesday, July 14, 2026
Concerns about kids and social media are no longer confined to advoca ...
- Creators Wanted The Dream Job, But Got The Hamster Wheel Instead
Research Intelligencer, Rob Williams - Monday, July 13, 2026
Behind the inspirational social media posts, luxury brand trips and promises ...
- Streaming Fatigue Hits Peak Subscription: Americans Start Treating Netflix Like A Seasonal Vegetable
Research Intelligencer, Rob Williams - Friday, July 10, 2026
Consumers have discovered the "cancel" button in their efforts to contain t ...
- Everyone Says AI Trust Matters, But Almost Nobody Measures It
Research Intelligencer, Rob Williams - Thursday, July 9, 2026
People want AI's benefits, fear its mistakes and increasingly expect companies ...
- AI Is Coming For CPG Marketing, But First It Has To Escape The Pilot Program
Research Intelligencer, Rob Williams - Wednesday, July 8, 2026
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcom ...
- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- Home Ownership Is Back, And Mom's Basement Is Losing Market Share
Research Intelligencer, Rob Williams - Monday, July 6, 2026
The American Dream is being rediscovered as more people say it's bett ...
- Your Next Focus Group May Be 1,000 AI Shoppers As Ipsos Bets On Digital Twins
Research Intelligencer, Rob Williams - Thursday, July 2, 2026
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understa ...
- Prime Day's New Trick: Convincing Shoppers To Spend More On Products They Didn't Plan To Buy
Research Intelligencer, Rob Williams - Tuesday, June 30, 2026
U.S. retailers generated a record $26.4 billion in online sales during t ...
- 'Toy Story 5' Was Right: The Tablet Is Winning Your Kids' Hearts And Minds
Research Intelligencer, Rob Williams - Monday, June 29, 2026
Nearly 69% of parents use screens while cooking. More than 65% u ...