- Home Improvement Retailer Kingfisher Expands Retail Media Offering
Mediapsssst, Richard Whitman - Thursday, December 7, 2023
The company is expanding its partnership with Publicis Groupe's CitrusAd to laun ...
- Etsy, eBay, Others Weigh In Against Texas And Florida Content Moderation Laws
Raw, Wendy Davis - Thursday, December 7, 2023
Etsy, eBay and Yelp have joined a growing list of companies a ...
- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- The Confrontational Consumer: What Brands Miss In Cancel-Culture Fears
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem fr ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Navigating Retail Media Networks' Growing Pains
Retail Insider, Sarah Mahoney - Wednesday, December 6, 2023
Rationalizing investment in these fast-growing networks is still far too tricky f ...
- JanSport Rethinks Gen Z, One Backpack At A Time
Marketing Daily, Sarah Mahoney - Monday, December 4, 2023
With the launch of Liminal, the back-to-school brand takes an expanded lo ...
- Dentsu Expands Retail Business, Taps Monahan To Manage It
Mediapsssst, Richard Whitman - Monday, December 4, 2023
The holding company said that for the first time its expanded offeri ...
- Retail Media Network Growth Varies By Region
Research Intelligencer, Robert Williams - Tuesday, December 5, 2023
Brands and agencies in the United States are more likely than the ...
- In A First, Saks Teams Up With Dior For Holiday
Marketing Daily, Sarah Mahoney - Sunday, December 3, 2023
The retailer is going all in with a single partner, making ...
- Maserati North America CMO Elevated To CEO
Marketing Daily, Tanya Gazdik - Sunday, December 3, 2023
Kelly MacDonald joined the luxury brand earlier this year as CMO aft ...
- Ikea's Holiday Love Letter To Introverts
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 1, 2023
Not everybody is psyched about the return to parties. The retailer ...
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
MediaDailyNews, Laurie Sullivan - Monday, December 4, 2023
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictio ...
- Petco Stumbles As Animal Lovers Cut Back
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2023
The retailer, with weak sales and declining profits, is pivoting to mo ...
- For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 29, 2023
Kantar predictions for the coming year include a growing edge for challeng ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Search & Performance Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Holiday Weekend Draws Record Shopper Numbers
Marketing Daily, Sarah Mahoney - Tuesday, November 28, 2023
Consumers shrug off financial concerns to make Thanksgiving weekend one of t ...
- Macy's Taps New CMO From Caesars Entertainment
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 28, 2023
Sharon Otterman takes over the chief marketing role as the retailer undergo ...
- Shopify Prevails In Privacy Lawsuit
MediaDailyNews, Wendy Davis - Tuesday, November 28, 2023
Siding with Shopify, a federal appellate court on Tuesday refused to revi ...
- Walmart Loves Drama: Cue the RomCommerce
Retail Insider, Sarah Mahoney - Wednesday, November 29, 2023
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowe ...
- Midea Gets 'Merry,' Posits Modern-Day Grinch Coping With Christmas
MAD, Fern Siegel - Monday, November 27, 2023
Rather than a feel-good spot, Midea uses humor to illustrate how applianc ...
- Why Gen Z Loves Store Brands
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 27, 2023
It's not just because they're young and broke. They also see private-lab ...
- A Data Frenzy At Microsoft Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Just In Time For Cozy Season, Solo Fires Up With Snoop
D2C Insider, Sarah Mahoney - Monday, November 27, 2023
The outdoor stove company taps rapper for tongue-in-cheek "smokeless" campaign. ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Black Friday Booty: Traffic Fell Slightly, Identity Was A Challenge
Email Insider, Ray Schultz - Monday, November 27, 2023
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Websi ...
- Leaning Into Casual, Dick's Beats Retail Woes
Marketing Daily, Sarah Mahoney - Friday, November 24, 2023
The sporting goods chain posts rising sales and raises its outlook than ...
- Black Friday Ecommerce Jumps 8%, As Mobile Tops Desktop
Marketing Daily, Sarah Mahoney - Saturday, November 25, 2023
Online sales neared $10 billion, reports Adobe Analytics, a record. ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, November 22, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...