- IronSource To Acquire Tapjoy For Approximately $400M
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
IronSource, a company that enables brands to manage an app business fr ...
- Netflix Acquires Its First Game Studio, Night School
Digital News Daily, Karlene Lukovitz - Wednesday, September 29, 2021
Night School, known for its game "Oxenfree," will help Netflix develop ...
- Intuit Acquires MailChimp For $12B
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
Intuit says the acquisition will help it accelerate acquisition of small-business clie ...
- Fox Buys TMZ, Reportedly For Under $50M
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
In addition to websites including TMZ and TooFab.com, Fox will acquire t ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Unions Ask FTC To Reject Amazon's MGM Acquisition
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
Coalition of four unions representing 4 million workers contends the acquisition wou ...
- WarnerMedia Looks To Sell TMZ To Fox: Report
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The companies are reportedly in talks, as AT&T continues to spin o ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishe ...
- Magnite Acquires SpringServe For $31 Million
Digital News Daily, Karlene Lukovitz - Thursday, July 1, 2021
The acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Taboola Starts Trading On Nasdaq
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 30, 2021
Instead of people looking for information, information will now look for peopl ...
- Email Deliverability: The Hero's Journey
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
What do you do when faced with poor inbox placement rates a ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and co ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digit ...
- It's Official: Amazon To Acquire MGM For $8.45B
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
Assuming the deal gets regulatory approval -- not a given -- Amaz ...
- Report: Amazon, MGM Near Deal For Close To $9 Billion
Digital News Daily, Karlene Lukovitz - Tuesday, May 25, 2021
Barring a last-minute hitch in the negotiations, the parties could announce ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- TiVo To Acquire MobiTV For $18.5 Million
Digital News Daily, Karlene Lukovitz - Friday, May 14, 2021
Bankrupt MobiTV had been a competitor to TiVo in offering IPTV solutio ...
- Twitter Buys Scroll, Service That Removes Website Ads
Digital News Daily, Karlene Lukovitz - Wednesday, May 5, 2021
Scroll will become part of a broader, still-mysterious Twitter subscription service. ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
European-based companies making U.S. acquisitions have an advantage when it comes ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- Stirista Ups Data Strength, Acquires Venture Development Center
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Stirista gained access to more data with the purchase. The announcement ...
- Univision Acquires Spanish-Language AVOD VIX
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
The Discovery-backed VIX, which serves U.S. Hispanics as well as consumers througho ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic double ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break n ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance a ...
- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
iSpot, which measures advertising reach, conversion rates and lift across TV a ...