- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
Planning & Buying Insider, Joe Mandese - Thursday, December 7, 2023
Months after the ANA released initial findings of its blockbuster programmatic transparen ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- Box Office, TV Ad Spend Rises, But Not To Pre-Pandemic Levels
Television News Daily, Wayne Friedman - Monday, November 27, 2023
National TV ad spend on movies is 9.5% higher vs. 2022 ...
- College Football Up 15% In Impressions, 19% In TV Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Total national TV advertising on 9 TV networks is up 19% ...
- NFL Continues To Advertise On X Despite Pressure From Broadcast Networks
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
The NFL says it will continue to advertise on X - althou ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Nearly 300 Brands Have Slashed Advertising On X/Twitter
MediaDailyNews, Wayne Friedman - Wednesday, November 22, 2023
Of nearly 261 companies that spent over $1 million advertising on X/Twitt ...
- Data Shows Consumers Plan To Cut Holiday Spending
Search & Performance Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- New 'Hunger Games' Domestic Film $44M Opening: Still Hungry
MediaDailyNews, Wayne Friedman - Sunday, November 19, 2023
The highly touted new release fell short in box-office sales, but w ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- Economic Impact On Performance
Search & Performance Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- 'The Marvels' Hits Franchise Low With $47M Start
MediaDailyNews, Wayne Friedman - Sunday, November 12, 2023
"The Marvels" now holds the title of the weakest domestic theatrical openi ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad Outlook
Television News Daily, Wayne Friedman - Friday, November 10, 2023
The Trade Desk has issued a warning about a major slowdown ...
- World Series Hits New Low: 9.1M Viewers
Television News Daily, Wayne Friedman - Friday, November 3, 2023
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 31, 2023
Forrester Research released predictions Tuesday for advertising and media, including one th ...