- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Reddit Is Seen As Fastest-Growing Digital Ad Platform
Research Intelligencer, Robert Williams - Wednesday, January 29, 2025
The social-media platform known for user-led communities has more room for grow ...
- Ad Market Re-Accelerates At Year-End, Expands 8.5% In 2024
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
December tied for the second-highest growth month of the year, matching August ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Social Platforms Prepare For US TikTok Ban
MediaDailyNews, Colin Kirkland - Thursday, January 16, 2025
While advertisers that depend on TikTok's algorithm and its audience will lo ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- The Invisible Hand Of The Ad Market
Red, White & Blog, Joe Mandese - Wednesday, January 8, 2025
"Watch for Meta to start selling monthly subscriptions similar to what ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- CPG Leaders Crave Ad Intel And Big Ideas
CPG Insider, Sarah Mahoney - Friday, January 3, 2025
Brands are looking for new ways to keep consumers laughing. ...
- Ad Market Continues To Decelerate, November Expands Just 0.8%
MediaDailyNews, Joe Mandese - Friday, January 3, 2025
Following double digit-monthly expansions in the third quarter of 2024, the U. ...
- TV News Networks' 2024 Ad Spend Flat At $2.53B
Television News Daily, Wayne Friedman - Tuesday, December 31, 2024
Fox News Channel led the way at $1.2 billion, down 6%, wi ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- CTV Continues Ad Gains, But Linear Has More Ad Time Viewed
Advanced TV Insider, Wayne Friedman - Wednesday, December 18, 2024
Linear TV's total TV/streaming ad time viewing has an 87% share v ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars Spent
MediaDailyNews, Laurie Sullivan - Thursday, December 12, 2024
While the percentage has increased from 36% reported in a 2023 stu ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local Businesses
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
Yelp has introduced more than 20 features to support local businesses, focusi ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: Report
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
According to a WARC Media report, Facebook has a global advertising audien ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- A Tail (SIC) Of Two Media-Buying Industries
Planning & Buying Insider, Joe Mandese - Tuesday, December 10, 2024
A very, very short one, and an increasingly long one. ...
- Holding Co. Consensus Revised Upward This Year And Next
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- One-Third Of Marketers Expect 2025 Budgets To Rise
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2024
WARC's forecast finds that while 65% expect business to improve, fewer thi ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025
MediaDailyNews, Joe Mandese - Friday, December 6, 2024
Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- Theatrical TV Ad Spend Down 24%, Box Office Down 7%
Television News Daily, Wayne Friedman - Thursday, December 5, 2024
Theatrical movies' national TV spend and media value is down 24% ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...