- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 31, 2023
Forrester Research released predictions Tuesday for advertising and media, including one th ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
MediaDailyNews, Wayne Friedman - Monday, October 30, 2023
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...
- U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally
MediaDailyNews, Joe Mandese - Thursday, October 26, 2023
The U.S. ad market rose just 0.1% in September vs. the sa ...
- Microsoft's Growth In Cloud Offsets Google's Search Dominance
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Microsoft and Google continue to battle it out for dominance in t ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Digital media will lose one share point, dropping to 48% of loc ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- 'Eras Tour' Breaks Concert Film Record, With 'Tremendous' Social Media Impact
MediaDailyNews, Wayne Friedman - Sunday, October 15, 2023
"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenue ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- Google Ads Glitch Affects Serving, Spending On Campaigns
Search & Performance Insider, Laurie Sullivan - Wednesday, October 11, 2023
Google confirmed that its ad platform is experiencing a technical issue impacti ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV Buys
MediaDailyNews, Wayne Friedman - Monday, October 9, 2023
The movie business is up 26% to $7.27 billion vs. the ye ...
- Media Agency Model Found Unfit-For-Purpose, Needs Improvement
MediaDailyNews, Joe Mandese - Monday, October 9, 2023
Only 11% of advertisers say their current media agency model is align ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- NFL TV Viewing 9% Higher, Amazon And ABC Up
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Average viewership per game on TV networks and video platforms is ...
- Does Auto Strike TV News Video Work Well With Carmakers' TV Advertising?
TV Watch, Wayne Friedman - Thursday, October 5, 2023
Were car manufacturers just thinking positively about the consumer automobile buying marke ...
- They're Giving It All - Tech That Detects AI-Generated Clickbait
Search & Performance Insider, Laurie Sullivan - Monday, October 2, 2023
Tools and chatbots are being used to generate massive amounts of low-quali ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic Campaigns
MAD, Fern Siegel - Wednesday, September 27, 2023
CEO Tom Pino contends it is crucial to modernize media strategies a ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
MediaDailyNews, Joe Mandese - Tuesday, September 26, 2023
While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Television News Daily, Wayne Friedman - Friday, September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Media Insider, Dave Morgan - Thursday, September 14, 2023
Ad-tech platforms destroy billions of dollars of value in TV, streaming vid ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- What Frustrates Retail Media Buyers (According To The IAB)
Planning & Buying Insider, Ray Schultz - Wednesday, September 13, 2023
Retail media standards and metrics have to be clearly defined. ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...