- Streaming Video Ad Spend Hits $582.6M Since January
Television News Daily, Wayne Friedman - Friday, August 14, 2026
Streaming video platforms had $280 million in national TV ad spend a ...
- CTV Growth? Social, Search Are In Its Sights
TV Watch, Wayne Friedman - Thursday, August 13, 2026
One analyst questions whether CTV-focused DSP platforms can pull money away fr ...
- Automotive TV Spending Increases 6.6% In July
Marketing Daily, Tanya Gazdik - Tuesday, August 11, 2026
"The World Cup dominated automaker media buys for July, but the da ...
- Meta Brings Exclusion-Only Capabilities To Ads Manager
MediaDailyNews, Colin Kirkland - Tuesday, August 11, 2026
Meta designed exclusion-only custom list capabilities for advertisers that may want ...
- 'Spider-Man' Swings High In Second Week At $145M
MediaDailyNews, Wayne Friedman - Sunday, August 9, 2026
"Spider-Man: Brand New Day" in its second weekend was only topped ...
- Roku Credits Search, AI In Shareholder Letter To Revenue Increase
MediaDailyNews, Laurie Sullivan - Friday, August 7, 2026
To help viewers find its content faster and engage further, Roku improv ...
- In Space No One Can Hear You Boycott
Red, White & Blog, Joe Mandese - Friday, August 7, 2026
Elon Musk knows a lot about a lot of things, but ...
- Study Finds More Than Half Of CTV Programmatic Served On Large Screens
Advanced TV Insider, Wayne Friedman - Wednesday, August 5, 2026
Open programmatic streaming ad buys are roughly 18% to 19% ($6 billi ...
- After Decelerating In 2025, Digital OOH Expands Again
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2026
Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last yea ...
- June Ad Market Re-Accelerates Thanks To World Cup Spending
MediaDailyNews, Joe Mandese - Friday, July 31, 2026
Overall U.S. ad spending surged 19%, while national TV ad spending jump ...
- Kroger And Instacart Top Amazon In Retail Media ROI
Around the Net In Media, Ray Schultz - Monday, July 27, 2026
Although it commands the largest share of retail media spend, Amazon fal ...
- Big Green Egg Woos Backyard Grilling Women
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The challenger brand thinks family traditions are ready for a new audie ...
- 'Odyssey' Dominates Box Office With $87M In Second Weekend
MediaDailyNews, Wayne Friedman - Sunday, July 26, 2026
"The Odyssey" had one of the strongest second weekends for an R-rat ...
- Commerce Media's Biggest Competitor May Be Its Own Organizational Chart
Research Intelligencer, Rob Williams - Monday, July 27, 2026
Dentsu says commerce media has reached a point where operational competence supersed ...
- Nielsen Upgrades Ad Spend Intel Platform
Television News Daily, Wayne Friedman - Monday, July 27, 2026
Nielsen says its competitive ad-spend platform will now be powered by ...
- NBCU Ad Spend Soars 55% In Q2, Peacock Posts Profit
Television News Daily, Wayne Friedman - Thursday, July 23, 2026
NBCU's Peacock streaming platform grew 68% to $717 million in ad revenu ...
- TelevisaUnivision U.S. Ad Spend Down 29%
Television News Daily, Wayne Friedman - Friday, July 24, 2026
Although there were "cyclical headwinds in the U.S. advertising... and a competiti ...
- World Cup Final Scores 66.4M, Highest-Rated Event Since Super Bowl
Television News Daily, Wayne Friedman - Wednesday, July 22, 2026
Fox and its platforms averaged 42.5 million viewers for the English-language editi ...
- Stagwell Cleans Path To Media Buys
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
Stagwell is preparing to launch a marketplace that centralizes curated inventory fr ...
- OpenAI CFO Outlines Measurement Framework For AI Investments
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
OpenAI's CFO Sarah Friar outlined a new approach to measure the val ...
- Trump Wants More Marketing Coverage: What's The Media Plan?
TV Watch, Wayne Friedman - Monday, July 20, 2026
Apparently, President Trump believes everyone needs to listen and that all med ...
- Paper Supplier Consolidates Its Digital Media Ad Spend
Around the Net In Media, Ray Schultz - Thursday, July 16, 2026
Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has tak ...
- Microsoft Sees Paid-Search Ad Media Buys Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, July 16, 2026
Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth ...
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Netflix says total worldwide viewing of its content grew 2% to ...
- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The announcement comes with the release of a study identifying social, economi ...
- May Ad Market Flattens, K-Shape Growth Continues
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
U.S. ad-spending growth continued to decelerate in May - expanding just 0. ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Almost Half Of Global Ad Spend Is Going Through Platforms, Not Agencies
Around the Net In Media, Ray Schultz - Sunday, July 12, 2026
The advertising industry is being split in two by an iceberg effec ...
- Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partnership with SSP PubMatic leverages programmatic ad tech to create ...
- Google Explains New Predictive Metric
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2026
A Google Ads metric that predicts the long-term revenue impact of top-of-funn ...