Due to the explosion of media choices, determining the effect has become more complicated.
The DirecTV Stream ad doesn't cut it. Telling consumers there is a remote tool that switches easily from live to on-demand programming isn't a draw.
A truly independent service would surely allude to what we have now, a third-party service.
Entertainment discovery is an issue for all premium streamers. How racy should promos be to grab attention?
Venice is now set to charge an entry fee to all tourists who wander around the beautiful, singular city.
TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be there.
Will more people pay to avoid long lines for blockbusters in future? Other media platforms have their own form of cutting in line, too.
Video and TV products and services headlined Comparably's new list.
The premise is that fossil fuels, like cigarettes, aren't good for anyone's health long-term.
Two of the major satellite pay TV businesses -- DirecTV and Dish Network -- continue to seek transitions.