• Video Cos. May Be Wiser To Target Specific Segments
    Popular wide-reaching content may be best left to Netflix. Video companies have a different role to play.
  • Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion
    Given Russian interference with Facebook in 2016, what kind of political ads can we expect next year?
  • With Nearly 500 Scripted Shows, Who Has The Time To Watch?
    Research confirms viewers have trouble consuming the TV shows already airing.
  • Brands Aren't Leaving TV For Facebook, Google
    For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth.
  • Netflix Remains Ad-Free, But Rivals Think That Will Change
    Netflix continues to spend a lot on programming -- which brings up the obvious question. How can it pay for it?
  • Linear TV Helps Propel Rise In OTT, Connected TV Ratings
    The ratings points in linear TV are down, but they are transforming other platforms.
  • Trump To Live Tweet During Democratic Presidential Debate
    Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Will they read them on-air? Real-time fact checkers could weigh in.
  • When Star Athletes Get Hurt, Viewership Could Take A Hit
    Within two days of each other, the NBA's Golden State Warriors' basketball star Kevin Durant and Chris Froome, multiple Tour de France champ, sustained serious injuries. How will that play out on TV?
  • Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
    Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a technology moving beyond its infancy.
  • Facebook Watch Is Forecast To Pull In $5B In Video Ad Revenues
    How does this affect traditional TV companies starting up premium video OTT services?
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