by Wayne Friedman on Jun 28, 9:00 AM
Popular wide-reaching content may be best left to Netflix. Video companies have a different role to play.
by Wayne Friedman on Jun 27, 9:00 AM
Given Russian interference with Facebook in 2016, what kind of political ads can we expect next year?
by Wayne Friedman on Jun 26, 9:00 AM
Research confirms viewers have trouble consuming the TV shows already airing.
by Wayne Friedman on Jun 25, 9:00 AM
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth.
by Wayne Friedman on Jun 24, 9:00 AM
Netflix continues to spend a lot on programming -- which brings up the obvious question. How can it pay for it?
by Wayne Friedman on Jun 21, 9:00 AM
The ratings points in linear TV are down, but they are transforming other platforms.
by Wayne Friedman on Jun 20, 9:00 AM
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Will they read them on-air? Real-time fact checkers could weigh in.
by Wayne Friedman on Jun 19, 9:00 AM
Within two days of each other, the NBA's Golden State Warriors' basketball star Kevin Durant and Chris Froome, multiple Tour de France champ, sustained serious injuries. How will that play out on TV?
by Wayne Friedman on Jun 18, 9:00 AM
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a technology moving beyond its infancy.
by Wayne Friedman on Jun 17, 9:00 AM
How does this affect traditional TV companies starting up premium video OTT services?