Popular wide-reaching content may be best left to Netflix. Video companies have a different role to play.
Given Russian interference with Facebook in 2016, what kind of political ads can we expect next year?
Research confirms viewers have trouble consuming the TV shows already airing.
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth.
Netflix continues to spend a lot on programming -- which brings up the obvious question. How can it pay for it?
The ratings points in linear TV are down, but they are transforming other platforms.
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Will they read them on-air? Real-time fact checkers could weigh in.
Within two days of each other, the NBA's Golden State Warriors' basketball star Kevin Durant and Chris Froome, multiple Tour de France champ, sustained serious injuries. How will that play out on TV?
Some 15% of advertisers are now including addressable TV regularly in their buys -- while 35% have tried it. To some, this indicates a technology moving beyond its infancy.
How does this affect traditional TV companies starting up premium video OTT services?