• How About A TV Moratorium On Trump's Tweets?
    Despite the partisan climate, the president has a singular role to play. He represents us as a nation. Democrat or Republican, the Commander in Chief should reflect the best of the American spirit. Exacerbating tensions is not in his job description.
  • Specialty Streaming Services Cater To Super-Specific Niches
    Did you know that lonely, anxious or depressed dogs can subscribe to their very own streaming video service? Dog TV is just one of the more than 200 subscription-video-on-demand (SVOD) services competing for consumer dollars.
  • 'American Idol' Returns, But The Big Ad Dollars Don't Follow
    ABC's "American Idol" has signed two major sponsors for its highly celebrated return: Macy's and Johnson & Johnson's Zyrtec, the allergy medication. At its height, it could command up to $30 million for each season. Now the sum is a little over $1 million.
  • Everyone Loves High TV Ratings -- Even The NRA
    Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings.
  • Sinclair Rejiggers Tribune Deal, Impacts Local TV Ad Future
    While having control of 70% of U.S. TV coverage is a powerful asset, it isn't the only factor that local TV and other advertisers want.
  • Digital Players Could Learn Usage Lessons From TV Industry
    Digital media players -- including Google, Facebook, Netflix and Amazon and perhaps Apple -- have growing financial power to create more disruption. These companies still have a goal -- to pull more big brand national TV advertisers budgets into their coffers.
  • TV's Average Minute Audience: Here To Stay?
    Comparing traditional TV with digital media platforms -- or wherever traditional TV wants to add results from similar programming on digital platforms -- is getting better. Thanks mostly to like-to-like average-minute-audience measures.
  • Get Real: Digital Media Should Run Local TV News
    Facebook, Twitter and Google, just put down those potential news stories and do what you do best: Get of the way and let professionals take the wheel -- and/or oversight. In-house journalists, news producers and editors are not your forte.
  • Prices Rise For Virtual TV Providers
    Much of the growth of new pay TV providers like YouTube TV, DirecTV Now, Sling TV, Sony PlayStation Vue and Hulu with Live TV comes from their respective low monthly cost -- anywhere from $20 to $50 a month. This looks good compared to the $110-a-month price tag for traditional pay TV services for cable, satellite and telco companies.
  • Is Hiring Humans For Digital Video Anti-Ad Tech?
    Advertising tech may be the best thing for many digital video platforms -- and marketers. But think about where "humans' increasingly fit in with this -- considering what has gone on with YouTube and Facebook.
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