Big sports TV franchises are costly -- think the NFL and the Olympics. For many networks, it is worth it. NBC will prove it with one simple number.
The Trump Administration wants to leave public broadcasting's fate to the media marketplace. But do the same rules apply to corporate media-TV deals?
TV viewers have figured out what's real and what's not in reality TV. They consider it entertainment. The medium has moved to the White House.
Viacom's new service will include programming from all its networks -- including big cable channels such as MTV and Comedy Central, held back from other existing digital services.
With just a few weeks to go before starting a TV and marketing campaign for its movie "The Cloverfield Paradox," Paramount Pictures made a big decision -- not to distribute it theatrically.
Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze -- especially across different screens.
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest level in nine years for a close, entertaining contest only decided in the last play of the game.
Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its NewFront presentations in half - from 35 to 17. Big-name digital media brands -- some are more video-centric than others -- will remain.
Facebook has issues when it comes to fake news, especially dubious content coming from reported Russian troll farms. But what does its new local focus mean for "national" TV new sources -- cable TV news networks and national newspapers, such as "USA Today," "The Wall Street Journal" and "The New York Times?"
The Netflix hit "Grace and Frankie," starring Lily Tomlin and Jane Fonda, is notable for two reasons: The focus is the humor and heartache of growing older. And its stars -- specifically the female stars -- are all over 70. So why do the women get all the heartache and the men all the joy?