Worried about traditional TV networks' increasing ad loads? We may need to keep an eye on some digital platforms, too. Let's start with YouTube running two pre-roll ads instead of one.
How do we define "hit"? Is it improving on its lead-in programming? Is it trending higher results? Are there key pockets of viewers growing? And what about digital exposure?
Discovery's golf programming outside the U.S. may be a way to keep one foot in the sports arena -- and a move toward bigger U.S.-based sports programming deals in the future.
Trump has proposed a "state-run" media network as a foil to his favorite target, CNN. Slow news day, here? Is there a tongue in someone's cheek -- somewhere?
Nearly 26% of adults sit down more than eight hours a day -- and over half of that sitting time is attributed to TV viewing.
Digital OTT platforms are going after a bigger catch -- a share of national TV advertising. That could prove more lucrative in the long run.
Facebook can spend the next several decades hiring thousands of "monitors" or editors, but how will they catch up with the billions of pieces of information that need to be fact-checked?
Why spend so much money on original premium content? To fuel new digital platforms -- in particular, OTT app-platforms -- to gain some direct-to-consumer independence from third-party pay TV network distributors.
AT&T says the next generation of home technology for DirecTV Now, its internet-delivered live, linear TV service, will come in a self-serve box.
Consumers who want films and TV series look to the digital media world, which offers ample selections. Netflix is now a necessary piece of that TV ecosystem.