With Hulu for sale, who will be the owner? Perhaps not Walt Disney or Comcast Corp, which have equity interests in the big streaming platform.

TV news anchors may have a lot to answer for -- whether in front of the camera or not.

Movie studios are seeing moviegoers' steady return to theaters, but haven't reached their usual number of "butts in seats." Are theatrical moviegoing subscribers really back in theaters? Or on the sidelines?

TV stations and networks must now consider that live sports needs a better position on the schedule. And advertisers now must consider all that.

Marketplace and upfront media agency analyst Brian Wieser says there is a strong correlation between volume and pricing, even amid the existing, and out-of-the-box, challenging market conditions.

Musk says he will work with advertisers on ad placement. These safeguards are a concern. All it takes is one misstep in ad placement, and marketers can get big headaches.

On-air apologies by Fox would be a warning sign to other conservative TV news organizations that might follow the Fox News Channel playbook. Those network execs might be thinking about that now -- or not.

Netflix tried to start and restart "Love Is Blind" Sunday, eventually pulling the live event to go taped Monday. This may be why Netflix hasn't delved into bidding for live programming much -- especially sports.

What if a lot of other media organizations follow the lead of NPR and PBS in not using Twitter? No worries there, especially if TV reporters and editors act on their own to send tweets related to news they report or others. (But not official "re-tweets," of course)

If every streamer platform with many "sharer" users -- those using others' logins/passwords -- is in flux, what happens to the streaming marketplace when it endures a downturn?