by Wayne Friedman on May 31, 9:00 AM
A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients' consumer data would become "unusable" given the new regulations. The average of all responses was 43%. (The highest response was 85%.)
by Wayne Friedman on May 30, 9:00 AM
What if ABC kept "Roseanne" going? A lower, but somewhat sizable audience would probably still watch it. And the advertising? Virtually no big or medium-sized TV marketers would be buying the show.
by Wayne Friedman on May 29, 9:00 AM
President Trump's latest message to NFL players who offer a silent protest by kneeling during the national anthem during televised games: pack your bags and look for a foreign domicile. Is deportation next?
by Wayne Friedman on May 25, 9:00 AM
NBC and Fox, among other TV networks, have plans to reduce commercial loads in specific programming. For Fox, advertising pods could consist of just two spots. Legacy marketers are not amused.
by Wayne Friedman on May 24, 9:00 AM
Are TV's numbers really all that bad? Not exactly. But we still don't have real concrete numbers to prove it.
by Wayne Friedman on May 23, 9:00 AM
What type of material will the Obamas favor? Something aspirational and uplifting. Perhaps nothing too political.
by Wayne Friedman on May 22, 9:00 AM
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter.
by Wayne Friedman on May 21, 9:00 AM
Think about a TV news/opinion show starring Michael Avenatti and Anthony Scaramucci. The players: A lawyer representing Stormy Daniels (a porn star who has filed suit against President Trump), and a former White House Communications director for President Trump, respectively.
by Wayne Friedman on May 18, 9:00 AM
Many believe low vMVPD price tags may not last -- especially as sport TV rights fees rise on a nonstop basis, even with mediocre, but mostly steady, sports TV viewing.
by Wayne Friedman on May 17, 9:00 AM
The media business may be in a state of heightened panic. Keen media execs in TV and media may be looking into the future for other content beyond premium TV-film entertainment, social media and user-generated content.