His campaign issued a cease-and-desist letter to TV stations running an ad from Priorities USA Action. In the ad, it references Trump using the word "hoax" in discussions of coronavirus.
TV and movie business executives don't understand consumers' monthly pocketbooks and their terror of a declining economy.
TV-focused marketers already sense there will be a sizable drop in spending. GroupM believes that what TV advertiser budgets are available could primarily head to the broadcast networks -- and away from cable networks.
To keep these viewers long-term, local TV newscasts may need to redefine what kind of news content -- as well as how it is presented -- can sustain younger demos.
"Modern Family," "Wheel of Fortune," "Big Bang Theory" and "Good Morning America" topped the list of what sports fans are watching.
Some TV messaging is referencing what U.S. consumers face, such as from automakers and restaurant chains.
Prepare for the $20 billion upfront TV advertising market to be delayed. Then prepare for more short-term decisions to be made in media buying for traditional TV and new digital TV platforms.
As big sports franchises cancel games, there may be some shifts in brand sponsors looking for general-awareness messaging.
With no live sports programming to air -- NBA basketball games, NCAA Tournament highlights, pre-season Major League Baseball -- creativity is key.
This move also comes as key indicators, such as the stock market, continue to sink.