The media is doing more journalistic work. In addition, news organizations are making money and, in keeping with a Trump Administration goal -- creating jobs for people in the U.S.
CBS is looking at a new marketing design, bridging traditional linear TV show marketing and a digital media platform -- this for its upcoming "The Good Fight" to air on CBS All Access.
Watching the NBA next season, you'll need to get a little closer to your TV screen if you want to get the full impact of viewing players garments from Boston Celtics, Sacramento Kings and the Philadelphia 76ers.
Even despite the somewhat lower-than-expected political advertising revenues, some TV station groups are cheering the windfall that 2016 bought. But are "core" TV advertisers -- those consistent year in and year out buyers of TV ad inventory -- getting the shaft around these periods?
In recent years, it has been original programming of all kinds that is key to cable network growth -- from advertiser revenues, as well as higher carriage fees from traditional pay TV providers.
White House press secretary Sean Spicer keeps insisting that if you add networks streaming numbers along with social media, Trump's inaugural was the most watched ever. Sorry, Sean. You can't simply add Internet viewing metrics to traditional TV viewing measures.
All Facebook needs to do to reach more prized local TV station viewers is a bit of marketing. That will pull more news readers/video consumers onto their platforms -- and out of TV stations' audiences.
Isn't the entire media world moving to digital? Yes, but that current world continues to be tremendously fractionalized. In other words, the network will have a tough time getting scale.
It isn't just TV networks looking to find the right formula. Pay TV distributors -- those who carry networks -- need to make tough choices as well.
Whether a big or medium-size growing TV-media company, the strategy is clear when working in the premium TV-movie game. Spend heavily on TV-movie production dollars for top programming and the buyers -- on any platform -- will show up.