• MSNBC Leads Cable Nets On Perception, Fox News Tops In Viewers
    Amid sharply higher overall cable TV news viewership -- up anywhere from 15% to 25% and more over the last several months -- other massive changes have taken place.
  • FTC Warns Media Brands To Disclose Sponsorships
    Given the power of "influencers," the FTC has laid responsibility not just on those celebrity endorsers but to marketers paying for these social-media promotions.
  • Demographics, Entertainment Choices Push TV Everywhere
    Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider entertainment consumers purchasing power.
  • Can Google Answer TV Advertisers' Real Needs?
    Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what kind of scale/reach will be offered? Traditional TV is still largely a scarcity game -- which is why good TV ad inventory probably won't be available on Google's new effort.
  • Upfront/Newfront: TV Networks Consider Their Options
    Going to many upfront/newfront presentations? Some say there are honorable reasons to attend and get a full understanding TV network/digital video ventures. Others say that's not the point -- which has forced some TV-video sellers to reconsider the process.
  • FCC Shakes Up TV Station Ownership
    Imagine if TV stations groups could, through ownership of VHF and UHF, get coverage of around 70% of U.S. TV homes -- TV network-like levels? Well, that looks to be a reality for major TV station groups, now the FCC has stepped in.
  • O'Reilly's Fox Departure May Not Impact Financial Bottom Line
    Overall annual Fox News Channel national advertising revenue comes to $1.2 billion in 2016. Add in network affiliate fees Fox News gets from cable, satellite and telco providers? That's a whopping $9 billion a year. Bill O'Reilly is just a drop in a big bucket.
  • Where Are The New Linear TV Ad Categories?
    For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in part, to the somewhat lower out-of-pocket cost of buying commercials, as a result of industry-wide erosion of linear TV viewing.
  • How The 4% Digital Factor Impacts The Upfront
    Jefferies' media analyst John Janedis predicts the upfront will be "weaker than a year ago" because the 4% digital factor from last year won't be in evidence as much this round. He believes this year's revenue will be return to its sinking ways -- $18.2 billion, broadcasters down 3% and cable off 1%.
  • Skinny TV Bundles Could Impact Ad-Free DVR Watching
    New digital live, linear TV network services sound great when compared to pricier traditional pay TV packages. But one major component won't necessarily be similar with new so-called "skinny bundles" - the ability to skip TV commercials via DVR technology.
« Previous Entries