ViacomCBS is sending certified hits to Paramount+ for its March 4 launch: "Frasier," "60 Minutes Plus," "Ray Donovan," "Rugrats" and "Star Trek."
In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth.
If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money?
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric.
Maybe the social network is seeing what's coming -- major deregulation.
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform.
Instead of conventional labels, what if the mood is posed as "sarcasm," "vengeful" and "terminally-ill/criminal minded"?
Winning re-election isn't all about whether you have your party's moral backing -- it's about how much election campaign money can be directed your way.
Cord-cutting will continue to eat into the TV ecosystem. Will Roku, Amazon Fire TV, YouTube TV, Tubi and others give consumers a brand that can do it all?
Clubhouse, a new social-media platform, is voice-driven. There may be advantages here for promoting TV networks, programming and viewership.