• High On Paramount Mountain: More Oxygen Pumped Into Brand Value
    ViacomCBS is sending certified hits to Paramount+ for its March 4 launch: "Frasier," "60 Minutes Plus," "Ray Donovan," "Rugrats" and "Star Trek."
  • Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
    In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth.
  • NFL Wants Crazy-Big Increases In Sports Fees
    If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money?
  • The Trade Desk Says Advertisers Will Spend Less At Upfront
    CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric.
  • Could Facebook Send Big Checks To TV News Networks In The Future?
    Maybe the social network is seeing what's coming -- major deregulation.
  • Brand Safety For CTV Comes First, Performance Is A Close Second
    Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform.
  • Mood Modulation: TV, Movie Content Key To Audience Engagement
    Instead of conventional labels, what if the mood is posed as "sarcasm," "vengeful" and "terminally-ill/criminal minded"?
  • Corporate Political Donations Slow: Wither The 2022 Midterm Ads?
    Winning re-election isn't all about whether you have your party's moral backing -- it's about how much election campaign money can be directed your way.
  • Virtual Streaming TV/Video Apps Add Old-Style Linear TV Content
    Cord-cutting will continue to eat into the TV ecosystem. Will Roku, Amazon Fire TV, YouTube TV, Tubi and others give consumers a brand that can do it all?
  • Can Voice-Based Social-Media Apps Help TV Marketers?
    Clubhouse, a new social-media platform, is voice-driven. There may be advantages here for promoting TV networks, programming and viewership.
« Previous Entries