Big "vertical," synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again.

CBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an "internal advocate" of sorts, he reports issues privately to CBS execs. Is that enough?

Does Netflix need a "hit," to coin a phrase? Or does it need a major, out-of-the-box media acquisition?

The campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code linked to the agency's public comment page.

Perhaps viewers and sports TV critics should consider "hydration breaks" in light of other sports and athletes. Cyclists carry - you guessed it - water bottles on their bikes.

Instagram for TV features will promote more "horizontal video." A new deal includes Samsung TV devices from only Amazon Fire and Google TV products.

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S.

Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?

"Our volume is not slowing down," Jinny Howe, head of U.S. and Canada scripted series for Netflix, said at a recent keynote address at an industry event.