Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network.

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.

Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?

The live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for the bottom line.

CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.

Recent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. $184.5 million for June 2024-June '25. This includes all airings and repeats on other platforms.

Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?