The campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code linked to the agency's public comment page.

Perhaps viewers and sports TV critics should consider "hydration breaks" in light of other sports and athletes. Cyclists carry - you guessed it - water bottles on their bikes.

Instagram for TV features will promote more "horizontal video." A new deal includes Samsung TV devices from only Amazon Fire and Google TV products.

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S.

Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?

"Our volume is not slowing down," Jinny Howe, head of U.S. and Canada scripted series for Netflix, said at a recent keynote address at an industry event.

Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?

TV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemundo about 2 minutes and 30 seconds to air ad messaging.

Should viewers and others be allowed to wager on how a TV series - reality, scripted or otherwise - might end?