Does "engagement" have a connection with "viewing" for TV/streaming shows? In recent earnings calls, Netflix and Disney execs sharpened the definitions, looking at different kinds of engagement.

SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.

"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube.

Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.

Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to power. Or in Colbert's case, truthiness.

An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming.

Roku is starting a new dedicated area for content creators and new content-creator FAST channels.

The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.

"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.