It's not about whether Fox News' "Glenn Beck" show has lost some 200 advertisers for his outrageous remarks -- not when there are potentially 2,000 TV advertisers out there. It's not about whether Beck thinks the Democrats are out to destroy America. It's not about whether he also has issues with some Republicans as well. It's about the viewership. If viewers are informed -- or maybe just entertained -- that's enough. Television is that kind of business democracy.
People believe in television. Apparently people who appear on TV shows believe in it more -- too much more. Recently a French TV quiz show instructed contestants to pull a lever to deliver electric shocks to a man strapped in a chair whenever he got the wrong answer. But in reality the "shocked" man was only acting. And by the way, it wasn't really a TV quiz show. It was an experiment for research purposes.
CW is now doubling the amount of advertising online on its Web site, to some 20 thirty-second commercials per one-hour TV episode -- just about the same commercial load as on TV. The network wants to add back in all that viewing to its traditional TV buys that marketers have been missing. Its plan is to do a number of deals combining TV and Internet advertising for this upfront season.
Just in time for the upfront season, Oxygen is doing its best to hammer home messages about Disney-ABC Television's Lifetime, with an omnipresent business marketing campaign directed at potential TV advertisers. The campaign points to a host of ways that "Generation O" is better for TV advertisers than "Lifetimer"s. Yeah, we get it.
With the fractionalization of media, Americans are scattered around hundreds of TV networks, millions of Web sites, video games, movies, mobile phones, and, of course, growing social networking areas. What's an out-of-work politician to do? Get a reality show.
So now we've learned that Viacom blew it twice to get the big foothold in Internet land. Along with its failure to pursue MySpace back when it was a hot commodity, Viacom could have had a shot at buying YouTube for perhaps much less than Google paid in 2006: the whopping sum of $1.65 billion.
Up until recently, only the Super Bowl has been the big stage for getting one's TV commercial talked about. Then the Internet changed everything. Now comes the bad news: Viral is now a tougher business.
Digital pennies may not work for big television companies -- but they may be just the ticket for smaller, independent musicians. YouTube has expanded "Musicians Wanted," its partner program for musicians where artists receive a piece of revenues from advertising or video rentals.
Whenever the new Conan O'Brien's show starts up, expect one thing for sure -- lower visibility for the short term, perhaps less viewership than he got on NBC.
Wouldn't you like to be a member of AT&T's marketing department today? Several weeks ago you gained major points with women for dropping a major golf sponsorship you had with Tiger Woods. Now, weeks later, as a TV and event sponsor of CBS' part of The Masters golf tournament, AT&T stands to reach men in record numbers.