TV networks have been in this mode (kind of) for decades. Facebook has a different problem. For many, it has to do with stewardship of existing advertising inventory.
Given the sizable revenue from sports betting, one might have expected a significant uptick in TV viewership.
Consumers engage deeply with all things entertainment. That could be a future part of every tech company's broader strategy.
Imagine, every month, if all U.S.customers were offered an option to pick and choose only the networks they wanted. That would cause major disruption.
Advertisers and creatives may be demanding more data from streamers -- especially in the age of fractionalizing media.
Live programming continues to be a main attraction for traditional linear TV networks, perhaps more so this year. But you need to have the right live content.
Disney+ is now at nearly 36% of Netflix's current 67 million U.S. subscribers. But Netflix this year is releasing more than 371 original TV shows and movies -- a big draw.
What does common wisdom mean when viewers tune into TV news networks that agree with their existing opinions?
Hallmark Channel's ad flip-flop is hard to fathom. It sells LGBTQ greeting cards and features such couples in Hallmark Cards commercials!
Some analysts believe the ad-supported streaming model could boost high-production/scripted TV programming.