You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work -- in part, in whole, or not at all.
Since viewers of traditional TV are continuing to enroll in digital subscription services like Netflix, former Hulu executive Jason Kilar believes digital viewers might now be ready to add short-form video services as well. Kilar's new effort, Vessel, hopes to grab passionate consumers of YouTube's channel content -- as well as providing content creators with better deals.
Authentication. Do you need it? Do you hate it? More importantly, will the word be passe in TV's future lexicon?
We know what effect the stolen data has had on Sony Entertainment -- at least from a business/marketing perspective. It's not just what was said among emails and other pieces of information pulled from Sony Entertainment, it's the loss of trust among producers, directors, and talent -- as well as perhaps the leaking of into of media campaigns -- that could dramatically shift business.
Out of the media fire, into the media fire. Jeff Bewkes, chairman/chief executive of Time Warner, teased about a potential mega-media merger, floating names like CBS and Viacom as possible merger partners with his company -- or possibly with each other. The two companies had previously been together as one publicly traded entity. Bewkes claimed some knowledge about a certain mega-media merger -- but couldn't offer details.
Generally TV broadcasters still reign supreme in viewership numbers -- which is why Dish Network, as well as other pay TV companies, needs to have them as part of their programming portfolio. Now Dish wants to change the game for new digital offerings. The company might not want TV broadcast stations to be included in the basic plan of its upcoming cloud-based TV service, according to the Wall Street Journal.
About a year and a half ago, some broadcast networks threatened to become cable networks due to over-the-top services like Aereo transmitting their stations' signals without paying for them. The Supreme Court's subsequent ruling against Aereo took care of that threat and issue. Now the Federal Communications Commission wants to set up an auction to sell -- for a good deal of money -- some of the broadcasters' over-the air spectrum. That has broadcast executives again mulling a move, from a different financial perspective.
Some TV executives aren't interested in ratings, while many others will tell you TV viewership shifts are very important. Digital streaming video is on the rise, especially from subscription video operators like Netflix, with just under 40 million U.S TV homes. Now David Poltrack, chief research officer of CBS Corp., says Netflix has had a hand in why there has been 3% decline in TV ratings - an idea that also jibes with other analyst's theories.
A Google study of its display advertising platforms revealed that 56.1% of impressions were not seen; the average publisher's viewability rate came in at 50.2% TV advertisers would have a fit if networks revealed similar data.
Here's a key marketing question: Are you creating content for your advertisers or viewers? Or are you just doing good "art"? Think about the rise of content marketing, especially with the wide-open platform of digital media. What's the goal? TV seems a more traditional, but workable, platform for marketers.