Recently, Fox executives announced the network wasn't going to release live program plus same-day ratings to the media, because data from time-shifted viewing of shows -- as well as digital airings -- is much more important and inclusive.
TV comes in for its share of bashing, since channel surfing can be a soul-crushing experience. But there is also intelligent, sophisticated fare worthy of attention.
CBS doesn't think the new "Star Trek" series should be on broadcast television (except for the premiere episode of the new show). Is that like cutting off one's nose to spite one's face? Chuck Lorre, a most verbal, opinionated TV producer, who has produced big CBS comedies like "The Big Bang Theory," "Two and A Half Men" and "Mike and Molly" -- doesn't like what CBS is doing. He wrote a "vanity card" -- an end-of-the-episode note (something he regularly does) -- for his latest "Big Bang" episode to say, that, as a result of CBS's non-broadcast effort, network TV …
Tom Rogers' sudden surprise departure as CEO signals an inflection point for TiVo, a consumer electronics brand that remains synonymous with consumer control of media, even if Madison Avenue's attention has begun shifting to Web- and mobile-based video.
Fox just announced a "seamless" product integration it made with Pepsi for its high-flying "Empire" series. Pepsi's integration into the show's storyline -- where a Pepsi TV commercial is created in with fictional musical artist Jamal Lyon -- is on the surface a great idea. It even has "Empire" show creator Lee Daniels directing Lyon in that commercial. Additionally, Daniels will direct a real-life Pepsi commercial.
What will networks do if two extremely lucrative ad categories - pharmaceuticals and fantasy sports - drop out of the ad game? The American Medical Association just recommended that makers of direct-to-consumer prescription drugs stop advertising on TV. The AMA believe this marketing is driving up consumer retail prices for prescription drugs.
TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect. Steve Schwaid, vice president/digital strategies of media researcher CJ&N, writes that local TV stations' digital sites demand 24/7 attention -- more time and effort than with traditional TV news programming.
Many TV networks had to make tough decisions about what to do as a result of the Paris attacks. Some took the prudent approach of not airing any violent, terrorist-related content that had been previously scheduled.
Research shows that TV networks' content on digital platforms can help drive viewers back to traditional linear TV programming. But such content doesn't seem to get enough marketing spin for the networks. Disney-ABC Television has been one of the few -- perhaps only -- TV networks to strike a deal for a pre-roll promotion on Netflix.
Cable guys "hated" Netflix, according to Greg Maffei, CEO of Liberty Global, in a recent Deadline story. Maybe that isn't news. But the question is, how long will that sentiment continue?