• Hulu Now Simplified Brand-Wise -- But Is It Netflix Competitor?
    Subscription video service Hulu Plus will take on a more easily digestible name: Hulu. As such, it will incorporate its sister, also named Hulu, which offered up a limited number of recent TV program episodes for free. The slightly revamped version will cost $7.99 a month. As Hulu Plus, the service had always been compared with Netflix. But we know that isn't really accurate. Netflix has no advertising for all its content.
  • NewFronts: Looking For Better Advertising Metrics
    In the old days, broadcast networks might count 300 upfront advertisers and 1,000 overall. Facebook has some two million advertisers; Twitter has some 100,000.
  • Supreme Court TV? Big Time, Less-Than-Pretty Arguments For Your Viewing Pleasure
    Television camera coverage has made appearances in city and state courtrooms for years -- with varying degrees of effect. Now Senate Judiciary Committee Chairman Chuck Grassley (R-Iowa) wants to make another effort to get cameras into the Supreme Court.
  • Disney, Fox Refuse TV Ads On Verizon Cable Bundle
    Walt Disney and 21st Century Fox won't be taking any TV advertising on its networks/platforms for Verizon's new "custom" TV cable bundle, which essentially allows consumers to buy smaller groups of TV networks.
  • Can You Trust The Words In A Reality/Talk Show Title?
    The host of the "The Dr. Oz Show" says his show is "not a medical show." Yet, there is still that abbreviation in the title of show to consider.
  • Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming?
    While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big 100 to 250 channel packages in groups of 10 to 17 networks for $10 a month apiece. It may be what customers want, but the traditional networks -- some more niche than others -- believe this goes too far.
  • What If Comcast-Time Warner Cable Deal Gets The Ax?
    Pressure is seemingly building against Comcast's $45 billion effort to buy Time Warner Cable -- from a group of U.S. senators who are opposed to the deal, as well as the Justice Department, which is planning to give the merger its thumbs down.
  • Only A Matter Of Time Before Netflix Takes Advertising?
    Sharply divided opinions are focused on Netflix's future. Some believe the company will continue to soar; others believe it's a disaster waiting to meet its media maker. In that regard, one veteran media agency buying executive, speaking with TV Watch, asked an incredible question: "When will Netflix start taking TV advertising?"
  • Who Knew? Big, Comfy Chairs Important Attraction Of Movie Theaters
    Mobile screens where people can pick and choose their TV, movie, other video content would seem the answer to many folks' needs. It's personal, it's portable. In the opposite direction, we have movie theaters: a communal place to gather and watch some big-time entertainment.
  • Local TV News Content Online: For Young Media Consumers?
    On a panel at the National Association of Broadcasters event, Blake Sabatinelli, director of digital solutions at The E.W. Scripps Co., said (by way of NetNewsCheck): "There are new audiences right now that have no idea we even exist." That's not a happy thought. Seemingly most of this gap might be due to TV news programming content, which skews generally older.
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