Would you like to be a TV producer, or an on-air TV "broadcaster" -- one who delivers the news? Sounds exciting -- in theory. But in reality, perhaps, not so much. CareerCast's new 2015 Jobs Report says that out of 200 jobs, the job of "broadcaster" -- one who "prepares and delivers news and related presentations over the air on radio and television" -- is ranked 196 out of 200.
Many upfront connoisseurs are already saying traditional TV upfronts will probably show a flat to decreasing dollar volume. But don't think for a minute those exact dollars will find their way to digital video coffers.
It's another new season for HBO's "Game of Thrones," which also brings up concerns over piracy. Some still call it "marketing." According to reports, the first four episodes of season five of "Thrones" have been downloaded a collective million times. The first four seasons were downloaded around seven million times -- easily the most globally pirated TV show, according to Irdeto.
The biggest U.S. cable operator, Comcast Corp., would like to see many more episodes of TV network shows available on pay TV providers' on-demand services.
Google's YouTube is making another concerted effort to jump into the subscription video-on-demand market -- offering consumers an ad-free version of its mostly user-generated video platform.
The coming onslaught of over-the-top TV services would seem to finally bring "disruption" to the long-time content and pay TV provider model. Still, looking closer, maybe nothing will change that much.
TV providers continue to offer up the fascination of new digital technologies. But the reality can be different, with glitches rubbing the shine off TV's perfect transmission armor.
Getting closer to your favorite media content/TV programming has never been easier. For example, Nashville-based Rabble.TV allows TV watchers to create their own audio "broadcasts" commenting on TV sports, shows and events.
In an age of more over-the-top (OTT) services and possible big-time disruption from consumers being allowed to pick and choose what TV networks they want, ask yourself this question as a marketer and as a consumer: What are the TV channels you need to survive -- for the long term -- and which ones do you never watch? Viewers regularly watch about 17 channels, according to Nielsen, out of a possible 200 overall U.S. channels: advertising-supported, pay TV and regional channels.
Fox has ordered a six-episode event series for "The X Files," and NBC has announced a straight-to-series order for a "Coach" revival starring Craig T. Nelson. Netflix, meanwhile, is eyeing a return for "Full House." These revivals follow CBS' return of "The Odd Couple," which started a few weeks ago and is now TV's top-rated new comedy with 18- to 49-year-olds.