Pay TV cable companies are scary and evil - at least according to some new Sling TV commercials. Sling, owned by Dish Network, is one of the now-older "skinny" digital TV services, pursuing consumers who believe they are paying too much for entertainment. And what better way to do that than reigniting the anti-brand profile of TV's long-time-perceived poster child of high entertainment costs: cable.
Google's YouTube just commissioned a study to suggest that YouTube and traditional TV actually help each other. Among other results, there was an 18% increase in tune-in on traditional TV airwaves of talk shows among those who watched content from those shows on YouTube.
Amazon is opening up more physical book stores? Don't scratch your head too much. Consumers like to have a physical, real-life presence with brands they like, and who doesn't like books? By this example, other new digital media companies should do the same: Take on a physical presence -- or at least, an old-time media presence. So, in that regard, Netflix should start a linear traditional TV network, cable or broadcast, complete with network promos -- and, yes, advertising.
TV transitions aren't easy. They take time -- just ask Simon Cowell or the CW.
Media consumers continue to look for long-term entertainment price security. Unfortunately, they are not going to get it.
First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viacom shown the door to three of its most talented men?
Some Olympic viewership was down 30% at times, with TV advertisers guaranteed media deals under-delivering around 15% from 17%. Rio Games also had simultaneous live digital streaming, as well as competing Olympic coverage on NBC's cable networks -- something which London didn't have.
TV stations' crucial political advertising revenues aren't up to par this year -- in part due to Republican Presidential candidate Donald Trump's reluctance, so far, to make any media buys.
With Donald Trump's new high-profile media hires, it's time to talk about his next TV project. This will come probably sooner than you think -- especially if polls continue to show downtrending for the Republican candidate.
Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the "co-viewing" of parents and kids.