by Wayne Friedman on Jul 31, 9:00 AM
Netflix is now unhappy with Microsoft because it has not sold enough ad inventory and has to pay Microsoft a "revenue" guarantee for the work in selling that ad time, according to "The Wall Street Journal."
by Wayne Friedman on Jul 28, 9:02 AM
Fox News Channel formerly used the slogan "Fair and Balanced." Former CEO of CNN Worldwide Chris Licht believed a more straight-ahead, less partisan, old-school approach was the better way to go for the future for news networks.
by Wayne Friedman on Jul 27, 9:00 AM
Twitter is making a more radical move to be a more "hard core" brand, with the suggestion of a racy, forbidden, nonconformist environment. Should Musk add a big question mark - 'X?' - just to keep his options open?
by Wayne Friedman on Jul 26, 8:29 AM
We now have what consumers have long wanted - individual media companies' streaming apps to pick and choose. The question remains: Is this what consumers want?
by Wayne Friedman on Jul 25, 11:27 AM
According to a CNBC report, ESPN is talking with the biggest sports leagues about a minority stake, which could heavily impact the direction of one of the most valued TV networks groups in the business.
by Wayne Friedman on Jul 24, 9:51 AM
Netflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands to solve their reach and other issues?
by Wayne Friedman on Jul 21, 9:00 AM
Consumers keep pushing to make streaming cutbacks. But streaming platform owners may need a plan. Consolidation would be a good trend, distribution-wise, for consumers. But is old-school thinking necessary?
by Wayne Friedman on Jul 20, 9:00 AM
Imagine ESPN as a stand-alone streaming app. Then consider the price tag. Think about $29.99 a month -- legacy pay TV consumers might actually buy in.
by Wayne Friedman on Jul 19, 9:00 AM
LightShed Partners analyst Richard Greenfield wonders about a marketplace moving more toward a subscription-free, ad-supported platform for premium streaming services. Perhaps Netflix might have a go at it.
by Wayne Friedman on Jul 18, 8:00 AM
Imagine if a TV network witnessed a 50% ad revenue drop after a change in ownership or other massive disruption. All hands on deck - or head for the lifeboats?