About two years ago, a number of people protested outside Lincoln Center as ABC was about to start its upfront prime-time programming presentation to national advertising and media agency executives. Vibrant fans were pissed off about ABC cancelling its expensive -- and one would guess money-losing -- daytime soaps "All My Children" and "One Life to Live." Now these two soaps are about to start up again online via production company Prospect Park.
TV networks apparently need even more feedback -- in shorthand, if possible -- about your feelings, emotions and interactions regarding their content. ABC News has announced a new web app called Social Soundtracker that will allow viewers to tap buttons to register such reactions as "clap," "boo," "laugh," "gasp" or "aww." The app will also let viewers hear a corresponding sound.
Netflix and Amazon continue to offer the future of television. Netflix's Chief Executive Reed Hastings believes every TV content creator will have an app of its own. Amazon may lead us to believe that every TV distributor will have its own set-top box (reports suggest Amazon is looking to get into the in-home TV device business).
Scarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it.
TV networks are in constant development. But if you are a new kind of TV network, the ramp-up period can be steep and, one would think, full of risk.
Is the upfront market still a futures market? It depends whose future you're looking at.
What you don't know as a media company can be good for you -- or at least get you out of trouble. YouTube's latest legal victory over Viacom, in the latter's long-term lawsuit (started in 2007) over the former's alleged copy infringement, reflects this idea.
With traditional TV video-on-demand viewing time climbing significantly, media sellers and buyers can only think: What does this mean in future years for "long-tail" network brands and media planning?
Theater owners and TV stations/network owners have interesting, possibly opposing viewpoints when it comes to "family" entertainment content. Seems that movie attendance is down some 12% this year so far. Why? Theater owners at their big annual event in Las Vegas, CinemaCon, are blaming too many "R"-rated movies. They suggest that the studios make more family-friendly fare -- and that will take care of things.
On the eve of the upfront market, Facebook is trying to gain ground on TV networks with a video ad opportunity. Marketers can buy a $1 million-a-day summer video sponsorship on Facebook, with 15-second video ads to be seen by users no more than three times a day, according to an Ad Age report.